Core Viewpoint - Beijing's subway commercial layout is accelerating, with the launch of the "Jingtou Pai" brand aimed at providing convenient services around subway stations, enhancing consumer experiences in urban areas [1][5]. Group 1: Brand Launch and Development - The "Jingtou Pai" brand will officially debut on December 19, featuring a commercial space of approximately 10,000 square meters at the Sanyuanqiao Station, including 30 shops [2][3]. - The brand focuses on creating a "city living room" atmosphere, catering to the needs of commuters with convenient services such as breakfast, coffee, and fitness options [3][6]. - Over 20 additional subway stations are planned for development under the "Jingtou Pai" brand, including stations in Fengtai and Tongzhou districts [3][4]. Group 2: Commercial Strategy and Market Trends - The commercial strategy leverages the high daily passenger flow of over 10 million in Beijing's subway system, aiming to create new consumption scenarios and economic value [6][7]. - The integration of commercial spaces with urban transit is seen as a trend, with the goal of revitalizing underutilized assets while ensuring passenger flow is not disrupted [6][7]. - The "Jingtou Pai" brand is designed to meet the immediate needs of commuters, focusing on convenience rather than a wide range of services [7]. Group 3: Operational Insights and Challenges - The company emphasizes the importance of thorough market research to tailor offerings to the characteristics of each subway station's surrounding area [3][7]. - Challenges include limited available commercial space due to early planning, high safety management requirements, and the need to convert commuter paths into consumer traffic [7]. - The "Jingtou Pai" brand aims to actively participate in the entire subway development process to enhance brand recognition and optimize commercial layouts [7].