场景化战略
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居然智家(000785) - 居然智家新零售集团股份有限公司投资者关系活动记录表
2025-12-02 10:56
Group 1: Digital Transformation Achievements - The company has made significant progress in its digital transformation, leveraging three key platforms: Dongwo, Juran Design Home, and Juran Smart Home, to build an industry infrastructure that enhances internal collaboration and external empowerment [2]. - The Dongwo platform has onboarded over 1,200 stores and more than 150,000 merchants, with over 70% being non-Juran entities, focusing on digital marketing tools and data analysis capabilities [2]. - Juran Design Home has over 19.4 million registered users, including over 1.63 million overseas users, and has launched an AI design app that integrates 14 million real home layouts, offering 20 design styles [2]. - Juran Smart Home has partnered with over 300 brands, achieving annual sales exceeding 6 billion yuan [2]. Group 2: Strategic Initiatives and Market Trends - The company recognizes the need for a shift from rapid growth to refined operations in response to market conditions, emphasizing the importance of green and intelligent products, as well as aging-friendly solutions [3]. - The company plans to implement a "scenario-based" strategy, launching lifestyle experience centers in major cities to cater to diverse consumer needs, including home office and family interaction spaces [3]. - A strategic partnership with Gaode aims to enhance the digital ecosystem by integrating offline store networks with AI capabilities, creating a seamless consumer experience from decision-making to in-store navigation [3]. Group 3: Organizational Adjustments - Recent organizational restructuring aims to implement a flatter and more specialized management approach, ensuring effective execution of strategies and compliance with regulatory standards [3]. - The company is focused on improving governance structures and internal controls to enhance operational efficiency and overall corporate value [3].