Core Insights - The winter ice and snow economy is becoming a significant driver for consumption upgrades, regional development, and industrial integration, supported by innovative financial services from banks [1] Group 1: Financial Support for the Ice and Snow Economy - Banks are embedding services throughout the entire ice and snow economy chain, providing differentiated financial support tailored to various segments such as infrastructure, equipment manufacturing, and tourism [2] - Construction Bank's Heilongjiang branch has provided billions in loans for major infrastructure projects to enhance tourism connectivity between key ice and snow attractions [2] - Agricultural Bank of China quickly issued a 2.73 million yuan loan to a local beverage company facing cash flow issues during peak tourism season, demonstrating the banks' responsiveness to small and micro enterprises [2][3] Group 2: Support for Small and Micro Enterprises - Small and micro enterprises are crucial to the ice and snow economy, with Construction Bank providing over 100 million yuan in credit support to more than 130 hotels and restaurants in Heilongjiang since 2025 [3] - Financial institutions are actively identifying and addressing the funding needs of local businesses, ensuring they can upgrade facilities and meet increased demand during the winter season [3] Group 3: Consumer Experience and Payment Solutions - Banks are enhancing consumer experiences by integrating financial services into consumption scenarios, such as the "Love Ice and Snow Carnival" campaign by Industrial and Commercial Bank of China, which offers discounts to stimulate spending [4] - Agricultural Bank and Construction Bank have established "Ice and Snow Stations" to provide free services like hot drinks and luggage storage, improving visitor satisfaction [5][6] - The introduction of comprehensive payment solutions, including support for international card payments, aims to accommodate diverse consumer payment preferences [5] Group 4: Future Projections and Strategic Directions - The "China Ice and Snow Tourism Development Report (2026)" predicts that ice and snow tourism will attract 360 million visitors and generate 450 billion yuan in revenue during the 2025-2026 winter season [6] - Financial institutions are encouraged to leverage technology and green finance to support high-tech equipment production and eco-tourism projects, enhancing the overall ice and snow industry [6]