Core Viewpoint - The sponsorship of the Suzhou Super League (苏超) by local media and small businesses, such as the self-media "财经无忌" and a street barbecue shop, highlights the growing inclusivity and innovation within the league, showcasing its appeal as a platform for diverse sponsors [3][12][13]. Group 1: Sponsorship Dynamics - "财经无忌" aims to leverage the Suzhou Super League's popularity to enhance its media presence and reach a broader audience [3][4]. - The number of sponsors for the Suzhou Super League has increased significantly, from 19 before the fourth round to 27 before the sixth round, with official sponsorship prices reaching 3 million yuan [5]. - The league's sponsorship opportunities are highly competitive, with local media reporting that demand exceeds supply, particularly in the Nanjing area [5][6]. Group 2: Innovation and Market Response - The sponsorship by a small barbecue shop and a self-media outlet reflects a shift towards greater inclusivity in the league, allowing smaller entities to participate alongside larger brands [12][13]. - The league's careful selection of sponsors, avoiding those that may not align with its family-friendly image, indicates a strategic approach to brand management [6]. - The support from local government and media for innovative sponsorships is seen as a positive reinforcement for small entrepreneurs and self-media [8][10]. Group 3: Broader Implications - The Suzhou Super League serves as a platform for showcasing the city of Nanjing, attracting international attention and investment, as evidenced by the establishment of BMW's global IT research center in the city [14]. - The league's ability to generate significant social media engagement, with over 12.1 billion views on related topics, underscores its potential as a marketing tool for local businesses and the city [14][16]. - The ongoing urban development discussions emphasize the need for cities to adapt to new economic cycles, focusing on innovation and inclusivity as key drivers of growth [11].

Core Viewpoint - The article highlights the initiatives taken by various cities in China, particularly Shenzhen, to provide cooling areas in subway stations for workers and citizens during the ongoing high temperatures, showcasing a sense of community and inclusivity [1][3][22]. Group 1: Shenzhen Initiatives - In Shenzhen, several subway stations have set up designated cooling areas for construction workers and citizens, equipped with chairs and drinking water, allowing them to rest comfortably [5][7]. - The cooling areas are designed to ensure passenger service quality and train safety while accommodating the needs of the public during the hot summer months [9][5]. - The city has received positive feedback from the public, with many praising the inclusivity and support for workers [3][22]. Group 2: Other Cities' Initiatives - Chongqing has opened cooling areas in 146 subway stations, providing not only rest areas but also anti-heat supplies like herbal medicine and cooling oil [11]. - Chengdu has implemented cooling areas across all 423 subway stations, with temperature-controlled train compartments to cater to different passenger preferences [13]. - Nanchang has upgraded its cooling areas with colorful seating and entertainment zones for children, as well as dedicated spaces for elderly passengers [15]. - Wuxi has established 85 cooling areas, covering 95.5% of its subway stations, offering various amenities including drinking water and first aid supplies [18]. - Hefei has set up cooling areas in 131 subway stations, providing free access to resting facilities and summer cooling packages for citizens and workers [20].