Core Insights - The forum emphasizes the integration of advertising, brand building, and cultural tourism in the digital age, showcasing innovations that drive high-quality industry development [1] - Chen Xin's speech highlights the importance of international media in breaking cultural barriers and effectively communicating China's urban cultural stories to the world [1][3] Industry Trends - China's cultural product exports have grown by 25% over the past decade, indicating significant achievements in cultural influence [3] - Despite this growth, only nine first-tier cities from China made it to the Brand Finance 2024 Global City Brand Index, with Hong Kong ranking the highest at 33rd, suggesting room for improvement in international brand recognition [3] Strategic Practices - Phoenix Media's three innovative strategies include: 1. "Chinese cuisine with a Western twist," using foreign perspectives to tell Chinese stories [3] 2. Immersive experiences that deepen cultural connections for overseas audiences [3] 3. Two-way interaction through collaborative cultural projects [3] Communication Framework - Emphasizing the importance of differentiated storytelling, the proposed framework includes five key indicators: strategic planning, cultural tourism leadership, foreign relations capability, trade promotion, and media communication power [4] Media's Role - Phoenix Media leverages its global reach of over 400 million Chinese-speaking users and its understanding of local cultures to enhance international communication effectiveness [6] Recommendations for SMEs - Small and medium-sized cultural tourism enterprises are advised to adopt "small cut" strategies, focusing on unique local narratives that resonate with international audiences [7]