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广东“糖果小镇”打造城镇特色IP
Core Viewpoint - Guangdong Province's "Hundred Counties, Thousand Towns, and Ten Thousand Villages High-Quality Development Project" has recognized the "Candy Town" initiative in Chao'an District as a typical case for rapid urban capability enhancement, leveraging the region's strong food industry foundation to promote high-quality development [1][2]. Group 1: Industry Development - Chao'an District is focusing on the construction of "Candy Town" to stimulate the local food industry, with a comprehensive spatial layout that includes a cultural and commercial experience area, innovation parks, and a central water corridor [1]. - The district has implemented a "chain leader + chain master" dual-chain system to enhance industrial clustering, with 75 regulated food enterprises projected for 2024, generating an industrial output value of approximately 5.8 billion [2]. - The district aims to transition traditional candy production towards functional foods and health snacks, fostering collaboration between food manufacturing and related industries such as packaging and machinery [2]. Group 2: Business Environment and Brand Development - Chao'an District has introduced various supportive policies to improve the business environment, including talent policies and initiatives to connect enterprises with technical expertise from universities [3]. - The district has seen a significant increase in intellectual property protection, with 104 new patents granted in the food sector in 2024, enhancing innovation within the industry [3]. - Marketing efforts have included participation in major trade fairs and online promotional activities, resulting in over 23.2 billion in intended orders from the "Chao'an Food Festival" [3].