Core Viewpoint - The launch of the first part-time MBA program by CEIBS in Shenzhen marks a significant response to the growing demand for versatile management talent in the context of digital transformation and regional competition [1][4][5] Group 1: Event Overview - The CEIBS part-time MBA program launch ceremony and the 2025 Professional Light Management Forum took place on September 5 at the CEIBS Shenzhen campus, attended by nearly 150 alumni and business professionals [2][4] - The event was covered by around 20 mainstream media outlets, including Shenzhen Satellite TV and China News Service [2] Group 2: Program Objectives and Features - The part-time MBA program aims to cultivate responsible business leaders with a focus on "resource breadth, management depth, and innovation resilience" [4][8] - The program will utilize customized courses, case studies, and a globally innovative teaching method to enhance students' management capabilities and foster their innovative spirit [8][9] Group 3: Regional Economic Context - The Greater Bay Area, recognized for its high level of openness and economic vitality, has a pressing need for management talent that understands local practices while possessing a global perspective [1][4] - The establishment of the program aligns with the economic development goals of Shenzhen, which has over 3.8 million market entities and a significant number of working professionals seeking flexible learning options [4][5] Group 4: Strategic Partnerships and Future Aspirations - CEIBS has established a strategic partnership with the Qianhai Cooperation Zone, which has seen significant economic growth, with GDP increasing from 175.57 billion to 300.88 billion from 2021 to 2024 [5] - The program is expected to inject new vitality into business education in South China and leverage local business practices as case studies for students [4][5] Group 5: Additional Initiatives - The InnoLab innovation and entrepreneurship center was launched to create a comprehensive ecosystem for MBA students and alumni, addressing challenges in traditional entrepreneurship support models [9] - The center aims to enhance resource matching efficiency and foster partnerships with external enterprises and investment institutions [9] Group 6: Program Structure - The part-time MBA program will have a duration of two years, with a class size of approximately 60 students, set to commence in August 2026 [22]