Core Insights - JD.com has launched the "Merchant Growth Acceleration Program" aimed at potential merchants, targeting double-digit growth through a three-pronged innovative model of "strategy-driven + field empowerment + ecosystem co-construction" [1] Strategy-Driven - The program addresses the common issue of "disconnection between learning and application" in traditional merchant training by forming a professional coaching team that includes platform operations, category procurement, and certification service providers [2] - A comprehensive training system is established, offering 1v1 free strategy diagnostics, customized plans, and full-process support, ensuring that strategies translate into practical capabilities for merchants [2] - For instance, the brand "Audio-Technica" achieved over 160% year-on-year growth in transaction volume during the 2025 promotional period by leveraging the program's support [2] Field Empowerment - The program enhances its offerings from six to nine key benefits, adding 2 billion yuan in advertising benefits to precisely match merchants' operational needs in various scenarios [3] - In advertising, the program combines 2 billion yuan in advertising red envelopes with tailored strategies to help merchants efficiently acquire customers [3] - The furniture brand "Delifeng" benefited from reduced fulfillment costs and promotional resources, tripling its sales and surpassing its total performance from the previous year [3] Ecosystem Co-Construction - The program emphasizes the importance of ecosystem collaboration, involving four parties: platform, procurement, service providers, and merchants, to create a growth ecosystem that promotes shared strategies and goals [4] - The initiative has partnered with 30 subcategories across the retail sector, providing integrated solutions that include customized strategies, scene benefits, and execution guidance [4] - The "Walk into JD" offline private meeting has been established to better identify merchant pain points and convert needs into quantifiable goals and actionable paths [4] Supporting Policies - In addition to the "Merchant Growth Acceleration Program," JD.com has integrated various supportive policies through the "Spring Dawn Plan," offering comprehensive support from onboarding to growth [5] - The upgraded "Spring Dawn Plan" introduces a "New Merchant Three-Step Method," simplifying the process for new merchants to open stores and access advertising subsidies [6] - The company aims to create a more inclusive and efficient growth ecosystem, positioning itself as a strategic advisor to help merchants achieve sustainable growth [6]