Core Insights - JD.com has launched the "Merchant Growth Acceleration Program" aimed at potential merchants, targeting double-digit growth through a three-pronged innovative model of "strategy-driven + field empowerment + ecosystem co-construction" [1] Strategy-Driven - The program addresses the common issue of "disconnection between learning and application" in traditional merchant training by forming a professional coaching team that includes platform operations, category procurement, and certification service providers [2] - A comprehensive training system is established, offering 1v1 free strategy diagnostics, customized plans, and full-process support, ensuring that strategies translate into practical capabilities for merchants [2] - For instance, the brand "Audio-Technica" achieved over 160% year-on-year growth in transaction volume during the 2025 promotional period by leveraging the program's support [2] Field Empowerment - The program enhances its offerings from six to nine key benefits, adding 2 billion yuan in advertising benefits to precisely match merchants' operational needs in various scenarios [3] - In advertising, the program combines 2 billion yuan in advertising red envelopes with tailored strategies to help merchants efficiently acquire customers [3] - The furniture brand "Delifeng" benefited from reduced fulfillment costs and promotional resources, tripling its sales and surpassing its total performance from the previous year [3] Ecosystem Co-Construction - The program emphasizes the importance of ecosystem collaboration, involving four parties: platform, procurement, service providers, and merchants, to create a growth ecosystem that promotes shared strategies and goals [4] - The initiative has partnered with 30 subcategories across the retail sector, providing integrated solutions that include customized strategies, scene benefits, and execution guidance [4] - The "Walk into JD" offline private meeting has been established to better identify merchant pain points and convert needs into quantifiable goals and actionable paths [4] Supporting Policies - In addition to the "Merchant Growth Acceleration Program," JD.com has integrated various supportive policies through the "Spring Dawn Plan," offering comprehensive support from onboarding to growth [5] - The upgraded "Spring Dawn Plan" introduces a "New Merchant Three-Step Method," simplifying the process for new merchants to open stores and access advertising subsidies [6] - The company aims to create a more inclusive and efficient growth ecosystem, positioning itself as a strategic advisor to help merchants achieve sustainable growth [6]

Core Insights - JD.com is launching a "Merchant Growth Acceleration Program" in 2025 aimed at potential merchants, targeting dual-digit growth through a three-pronged approach: strategy-driven, field empowerment, and ecosystem co-construction [1] - The program is designed to provide comprehensive support to merchants, helping them overcome growth bottlenecks and enhance efficiency and capabilities [1] Group 1 - The program will upgrade its operational model during the "11.11" shopping festival, enhancing layered operations, rights matrix, and practical support services to drive merchants towards high growth targets [1] - Traditional merchant training often faces the challenge of "disconnection between learning and application," which the program addresses by forming a professional support team that offers a full-cycle training system [1][2] - The support team will provide one-on-one free strategy diagnosis, customized plans, and full-process support to ensure that strategies are effectively translated into practical capabilities for merchants [1] Group 2 - The program's empowerment focuses on "strategy implementation," upgrading from six to nine rights in its matrix and adding 2 billion yuan in advertising rights to meet merchants' operational needs [2] - The program emphasizes ecosystem collaboration, breaking down resource barriers and fostering a growth ecosystem through joint strategy development, goal setting, and shared outcomes among platforms, suppliers, service providers, and merchants [2] - The program has already covered the entire retail sector, collaborating with 30 subcategories to provide integrated solutions of customized strategies, scene rights, and execution guidance [2] Group 3 - In addition to the "Merchant Growth Acceleration Program," JD.com is also implementing the "Spring Dawn Plan," which offers comprehensive support for merchants from onboarding to growth [2] - The "Spring Dawn Plan" features a "New Merchant Three-Step Method," which includes zero-cost trial operations, advertising subsidies, and participation in exclusive activities to simplify the process for new merchants [3] - The platform aims to create a more inclusive and efficient growth ecosystem through collaboration among platforms, suppliers, service providers, and merchants [3]

Core Insights - JD.com has launched the "Merchant Growth Acceleration Program" aimed at potential merchants, targeting double-digit growth through a three-pronged approach: strategy-driven, field empowerment, and ecosystem co-construction [1] Strategy-Driven - The program addresses the common issue of "learning and application disconnect" in traditional merchant training by forming a professional coaching team that provides a comprehensive support system from diagnosis to execution [2] - An example includes the audio equipment brand, which achieved over 160% year-on-year growth in sales during the 2025 promotional period by leveraging the program's support [2] Field Empowerment - The program has upgraded its benefits from six to nine categories and added 2 billion in advertising benefits to meet merchants' operational needs [3] - The furniture brand benefited from reduced fulfillment costs and promotional resources, resulting in a threefold increase in sales and surpassing last year's total performance [3] Ecosystem Co-Construction - The program emphasizes collaboration among platforms, procurement, service providers, and merchants to create a growth ecosystem that transitions merchants from isolated efforts to collaborative growth [4] - The "Walk into JD" offline private meeting has been established to help identify merchant pain points and convert needs into quantifiable goals [4] Supporting Policies - JD.com has integrated various supportive policies through the "Spring Dawn Plan," offering comprehensive support from onboarding to growth, including zero-cost trial operations and reduced service fees for individual merchants [5] - The upgraded "Spring Dawn Plan" introduces a clear growth path for new merchants, facilitating quick store setup and providing substantial advertising subsidies [6]