外卖末端配送新模式
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美团试点写字楼“接力送”新模式,协助骑手完成“最后100米”
Xin Lang Cai Jing· 2025-10-31 10:07
Core Insights - The article discusses Meituan's new "Relay Delivery" team aimed at addressing delivery challenges in high-rise office buildings, particularly during peak lunch and dinner hours [1] - The initiative is designed to improve the efficiency of last-mile delivery, reduce complaints, and increase earnings for delivery riders [1] Group 1: Company Initiatives - Meituan has established a dedicated "Relay Delivery" team to assist riders with the last 100 meters of delivery in challenging areas like high-rise buildings [1] - The new model addresses common issues faced by riders, such as delays in elevators, difficulty finding addresses, and access to buildings [1] - The initiative is part of a broader strategy, with an initial investment of over 1 billion yuan to enhance user experience and support rider income [1] Group 2: Financial Impact - Riders can save approximately 10 minutes per order by utilizing the Relay Delivery team, leading to increased earnings of 400 to 500 yuan per month for individual riders [1] - For a station with 100 riders, the total income increase can amount to several tens of thousands of yuan [1] Group 3: Industry Context - Meituan is the first platform in the industry to implement a systematic approach to last-mile delivery challenges in office buildings [1] - The pilot program has expanded to multiple cities, including Xuzhou, Anshan, Shenzhen, and Hangzhou, indicating a growing trend in the industry [1]