Core Viewpoint - JD.com is entering the food delivery market with a focus on quality and social responsibility, aiming to compete with established players like Meituan and Ele.me by leveraging its logistics capabilities and a loyal customer base [4][5]. Group 1: JD.com's Entry into Food Delivery - JD.com launched its food delivery service on February 11, 2023, and is actively recruiting quality dining merchants, offering zero commission for those who join by May 1, 2025 [2][4]. - Within 40 days of its launch, JD.com's food delivery service achieved over 1 million daily orders [2]. - The company has signed contracts with over 10,000 full-time delivery riders and is implementing social insurance benefits for them [3][4]. Group 2: Competitive Landscape - The food delivery market is characterized by intense competition, with multiple players vying for market share. JD.com aims to carve out a niche by focusing on rider welfare and lower commission rates [4][5]. - Meituan is actively engaging with merchants to address their concerns and improve service, indicating a competitive response to JD.com's entry [4]. - Industry experts suggest that while JD.com has advantages due to its logistics and user base, the overall market remains challenging, and the competition is just beginning [4][5]. Group 3: Rider Perspectives - Some delivery riders express skepticism about the new social insurance policies, indicating a preference for immediate earnings over long-term benefits [5][6]. - Riders report a decline in delivery fees and increased pressure to complete orders quickly, reflecting a challenging working environment [5][6]. Group 4: JD Industrial's IPO - JD Industrial has submitted its third application for an IPO on the Hong Kong Stock Exchange, with notable investment interest from firms like Sequoia China and CPE [8][11]. - Following the B round of financing, JD Industrial's valuation reached approximately $670 million [11]. - If successful, this IPO would expand Liu Qiangdong's portfolio of publicly listed companies, which already includes JD.com, Dada Group, JD Health, and others [12].