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微信五一数据报告:“出境游”同比增四成,外国人来华涨两倍
news flash· 2025-05-05 08:57
Core Insights - The WeChat team reported a significant increase in both outbound tourism and foreign visitors to China during the May Day holiday, indicating a robust recovery in travel and consumer spending [1] Group 1: Outbound Tourism - Outbound tourism from mainland residents saw a 37% year-on-year increase in WeChat payment transaction volume during the holiday [1] - The trend of "dual outbound travel" emerged as a new highlight for this year's May Day holiday [1] Group 2: Inbound Tourism - Foreign visitors to China experienced a nearly twofold increase in both transaction volume and amount spent via WeChat payments during the first three days of the holiday [1] - Hong Kong residents traveling to mainland China also doubled their transaction volume and spending compared to the same holiday period last year [1] Group 3: Overall Consumer Trends - WeChat payment transaction volume increased by over 10% during the holiday, with high-speed rail travel, public transportation, and dining showing the highest growth rates [1] - Cities such as Dongguan, Suzhou, and Foshan entered the top 10 for national consumption heat, alongside Chengdu, Chongqing, and Hangzhou [1]