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不只靠直播出海掘金!欢聚一季度广告增长领跑
Nan Fang Du Shi Bao· 2025-05-29 09:15
Core Insights - JOYY Inc. reported Q1 2025 revenue of $494.4 million, with non-live revenue reaching $123 million, a year-over-year increase of 25.3% [2] - The company's GAAP and non-GAAP operating profits for Q1 were $12.2 million and $31 million, reflecting year-over-year growth of 244.5% and 24.9% respectively [2] - JOYY's cash flow from operations for the quarter was $58 million, and the company returned $49.1 million to shareholders through dividends and stock buybacks [2] Group 1: Live Streaming Business - JOYY's live streaming revenue for Q1 was $371.3 million, with BIGO Live contributing $351.6 million [3] - The monthly active users in North America for BIGO Live grew over 7% year-over-year, while the number of paying users increased approximately 4% quarter-over-quarter [3] - The company is deploying a diverse product matrix in verticals such as live streaming, short videos, and instant messaging to build a globally influential user community [3] Group 2: Non-Live Revenue Growth - Non-live revenue accounted for 24.9% of total revenue in Q1, marking its first significant contribution as a second growth curve for the company [4] - BIGO Ads experienced a year-over-year growth of approximately 27%, driven by localized operations, proprietary traffic resources, and advanced algorithm models [4] - The gross margin and operating margin for BIGO improved significantly, with non-live revenue growth driving overall business gross margin up to 42.1% [4] Group 3: Future Outlook - The company anticipates a recovery in BIGO's revenue in Q2, with expectations for non-GAAP operating profit to stabilize and potentially grow throughout the year [4] - JOYY's diverse product matrix covers over 260 million users globally, enhancing its appeal to advertisers and integrating cutting-edge generative AI technology into its advertising business [4]