Core Viewpoint - The company, Meili Tianyuan, is actively expanding its business through acquisitions, reporting significant revenue and profit growth in the first half of 2025, with a year-on-year revenue increase of at least 27% and a net profit increase of at least 35% [1][3]. Group 1: Financial Performance - Meili Tianyuan's revenue for the first half of 2025 is projected to reach a new high, potentially approaching 3 billion yuan for the full year [1]. - The company's revenue growth is attributed to its "Double Beauty + Double Health" business model, which has increased the proportion of high-margin business revenue [1][3]. - The company has maintained a dual strategy of "internal growth + external expansion," leading to increased scale and market share [1][3]. Group 2: Business Model and Strategy - The "Double Beauty + Double Health" model focuses on acquiring customers through beauty services and smart beauty maintenance, then offering medical beauty and sub-health medical services, with gross margins exceeding 50% for the latter [1][3]. - Following the acquisition of Nai Rui Er in 2024, the company has expanded its store count to over 554, with Nai Rui Er providing differentiated services such as acupuncture and traditional Chinese medicine [3][6]. - The company is actively working on converting beauty service customers to medical beauty and health services, with 24.9% of beauty and health members having consumed medical beauty or sub-health services by 2024 [8]. Group 3: Market Trends and Challenges - The overall growth rate of the beauty industry is showing signs of fatigue, prompting Meili Tianyuan to invest more in higher-margin medical beauty and health management services [6]. - The beauty industry remains highly fragmented, with the top five companies holding only 0.7% market share, indicating significant room for consolidation [10]. - The industry is trending towards specialization and segmentation, with emerging vertical brands focusing on specific technologies potentially threatening traditional large-scale beauty institutions [10]. Group 4: Operational Management - To ensure service quality across its expanding franchise network, Meili Tianyuan implements a "one-year contract" system for franchisees, with regular evaluations and quality control measures [11]. - The company faces challenges in maintaining consistent service quality across its franchise locations, as the nature of offline beauty services emphasizes service quality over product offerings [11].