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“扁鞋”杀疯了
3 6 Ke· 2025-06-23 00:08
Core Viewpoint - The fashion industry is experiencing a significant shift towards "Balletcore," with ballet sneakers becoming a prominent trend among both luxury and sports brands, indicating a departure from previous styles like "ugly shoes" [1][18]. Group 1: Industry Trends - The popularity of ballet sneakers has surged, with major brands like PUMA, Adidas, LV, and Prada launching their own versions, reflecting a broader trend in the footwear market [1][6][10]. - The term "Balletcore" has gained traction, with discussions on platforms like Xiaohongshu reaching over 500 million views, highlighting the growing interest in this style [3][20]. - The ballet sneaker market saw a "historic explosion" in sales, with a reported increase of over 1000% in sales for related styles during February to March 2025 [18][20]. Group 2: Design and Features - Ballet sneakers are characterized by their flat design, thin soles, and elongated shape, which enhance the visual appeal and comfort for wearers [3][18]. - PUMA's Speedcat Ballet series and Adidas' Ballerina series exemplify the integration of ballet aesthetics into sneaker design, focusing on lightweight and minimalist features [4][6]. - Luxury brands like LV and Prada emphasize quality and comfort in their ballet sneaker designs, using premium materials and unique aesthetics to attract consumers [10][12]. Group 3: Market Dynamics - The rise of ballet sneakers is attributed to a shift in consumer preferences towards comfort and versatility, with these shoes suitable for various occasions from casual to formal [22][24]. - The market for ballet sneakers is still primarily driven by high-end brands, with 40% of top-selling products priced above 400 yuan, indicating a need for more affordable alternatives to reach a broader audience [29][24]. - The trend reflects a cultural shift where ballet is no longer just associated with elegance but is also seen as a symbol of empowerment and inclusivity in fashion [18][20].