Core Viewpoint - The initiative aims to combat counterfeit and substandard products in online sales by implementing a quality safety coding verification system for key products, promoting a safer online shopping environment for consumers [1][2]. Group 1: Initiative and Objectives - The initiative is a collaboration between the China Consumer Product Quality Safety Promotion Association and 10 platform enterprises to enhance product quality safety through coding verification [1]. - The goal is to establish a new mechanism for product verification that includes coding at the production source, verification by platforms, and usage by consumers, thereby addressing issues of counterfeit and substandard goods [2]. Group 2: Responsibilities and Actions - The initiative emphasizes the social responsibility of platform enterprises and organizations to actively participate in the coding verification process, ensuring compliance and trustworthiness in online sales [3]. - Platform enterprises are encouraged to lead by example, implementing automated verification systems and maintaining updated product information to ensure effective coding verification [3][4]. Group 3: Collaborative Efforts - The initiative calls for collaboration among various stakeholders, including manufacturers, platform operators, and consumers, to ensure product quality and safety from the source [4]. - Consumers are urged to develop good habits in recognizing and using product codes to enhance their ability to identify counterfeit products and protect their rights [4].