Core Viewpoint - Beijing is advancing a pilot program for quality safety verification of key online products, allowing consumers to scan codes to verify product quality information, with major platforms like JD.com, Douyin, and Kuaishou initiating system upgrades to implement "code display" sales starting in October [1][2]. Group 1: Pilot Program Implementation - The pilot program focuses on ten key products, including electric bicycles and mobile power banks, establishing a comprehensive regulatory mechanism from production to consumer verification [1]. - JD.com has developed a dedicated system for code verification, selecting 31 brands from the ten key products for the initial "code display" trial, set to launch in October on its "Assured Quality" interface [2]. - Douyin has held a special meeting to kick off the pilot program, conducting product information research and optimizing technical verification processes [2]. Group 2: Regulatory Measures and Support - Beijing is collaborating with the China Commodity Code Center and other coding institutions to enhance training and support for production and sales enterprises regarding data management and code verification processes [2]. - The city is intensifying quality safety supervision of online products, incorporating compliance development of product-selling platforms into monthly assessments, significantly increasing the scope and frequency of product inspections [2]. - There has been a 15% year-on-year decrease in consumer complaints related to product quality on online platforms, indicating the effectiveness of the regulatory measures [2].

Core Viewpoint - The National Market Supervision Administration of China has initiated a pilot program for quality safety verification of key online products to combat counterfeit goods and protect consumer rights [1] Group 1: Pilot Program Details - The pilot program includes 10 key products: safety helmets, electric bicycles, gas stoves, induction cookers, storage-type electric water heaters, extension cords, mobile power supplies, children's shoes, fire extinguishers, and household combustible gas detectors [1] - Major e-commerce platforms involved in the pilot include Taobao, Kuaishou, Pinduoduo, Douyin, JD.com, Suning, Xiaohongshu, Dewu, Vipshop, and Tencent [1] - Nearly 2,000 online product companies in Shenzhen have been included in the pilot, covering over 100,000 products [1] Group 2: Digital Product Identity - The first global digital product identity will be officially launched in Shenzhen on August 29, 2025, following verification by the Shenzhen branch of the China Goods Coding Center [1] - The core value of the "digital product identity" lies in establishing a full-chain mechanism of "source coding, platform verification, and consumer identification" [1] - This initiative aims to enhance product quality and create a safer, more regulated online shopping environment [1]

Group 1 - The Guangdong Provincial Market Supervision Administration has initiated a pilot program for product quality safety coding, focusing on 10 key product categories including power banks, helmets, and gas stoves [1][2] - Over 2,000 manufacturing enterprises participated in the training meeting to implement product coding measures and collaborate with e-commerce platforms for quality verification [1][2] - The training emphasized the importance of a full-chain regulatory mechanism that includes source coding, platform verification, and consumer identification to combat counterfeit products and enhance consumer safety [2] Group 2 - Experts from the China Commodity Coding Center provided detailed guidance on data registration and coding operations for the 10 key products, with a focus on power banks [2] - E-commerce platform representatives outlined specific standards for product verification and coding, ensuring traceability of products [2] - The training session combined online and offline participation, engaging nearly 2,500 individuals from various regulatory bodies, industry associations, and manufacturing enterprises [2]

Core Viewpoint - The initiative aims to combat counterfeit and substandard products in online sales by implementing a quality safety coding verification system for key products, promoting a safer online shopping environment for consumers [1][2]. Group 1: Initiative and Objectives - The initiative is a collaboration between the China Consumer Product Quality Safety Promotion Association and 10 platform enterprises to enhance product quality safety through coding verification [1]. - The goal is to establish a new mechanism for product verification that includes coding at the production source, verification by platforms, and usage by consumers, thereby addressing issues of counterfeit and substandard goods [2]. Group 2: Responsibilities and Actions - The initiative emphasizes the social responsibility of platform enterprises and organizations to actively participate in the coding verification process, ensuring compliance and trustworthiness in online sales [3]. - Platform enterprises are encouraged to lead by example, implementing automated verification systems and maintaining updated product information to ensure effective coding verification [3][4]. Group 3: Collaborative Efforts - The initiative calls for collaboration among various stakeholders, including manufacturers, platform operators, and consumers, to ensure product quality and safety from the source [4]. - Consumers are urged to develop good habits in recognizing and using product codes to enhance their ability to identify counterfeit products and protect their rights [4].

Core Points - The "Code Verification Initiative for Online Product Quality Safety" was officially launched on August 22, marking the start of a pilot program for quality safety verification of key online products [1][3] - The initiative aims to enhance the safety and reliability of online consumer products through a collaborative effort among various market regulatory bodies and e-commerce platforms [1][3] Group 1 - The event was attended by key officials from the State Administration for Market Regulation and representatives from major e-commerce platforms [3] - Ten major platforms, including Taobao, Kuaishou, Pinduoduo, Douyin, JD.com, Suning, Xiaohongshu, Dewu, Vipshop, and Tencent, jointly issued a commitment to fulfill their responsibilities in code verification [3] - The initiative emphasizes the importance of rigorous product entry audits to create a safe online shopping environment for consumers [3]

Core Viewpoint - The "Code Verification Initiative for Quality Safety of Online Products" has officially launched, marking the start of a pilot program for quality safety verification of key online products [1] Group 1: Event Details - The initiative was held on August 22 in Beijing, with key officials from the State Administration for Market Regulation and the National Standardization Administration present [1] - The event was hosted by Liu Min, the Chief Engineer of the National Standardization Administration [1] Group 2: Participating Platforms - Ten major platforms including Taobao, Kuaishou, Pinduoduo, Douyin, JD.com, Suning, Xiaohongshu, Dewu, Vipshop, and Tencent have jointly issued a commitment to fulfill their responsibilities in code verification [1] - These platforms aim to ensure rigorous product entry audits to create a safe and trustworthy online shopping environment [1]