Core Insights - The company is launching a strategic upgrade in the health and wellness tourism sector, appointing Wang Qunfu as CEO of the new division [1][5] - The strategy emphasizes the integration of traditional liquor production with digital upgrades and immersive cultural experiences [3][5] Strategic Initiatives - The health and wellness tourism strategy is centered around "liquor and tourism integration," aiming to create a seamless value chain from production to experiential tourism [3] - The company plans to enhance its offerings by developing immersive cultural experiences related to its liquor products [3] Ecological Layout - The company will also promote a "tea and tourism integration" plan through its subsidiary, focusing on hotels, resorts, and comprehensive tourism complexes [4] - A strategic partnership with Guizhou Tianyue Tourism Group will leverage their resources to enhance channel integration and cultural exploration [4] Transformation Goals - The strategic upgrade signifies a shift from being a health product manufacturer to an integrated platform combining products, services, and experiences [5] - The company aims to extend traditional health consumer products into a composite ecosystem that merges tourism experiences with cultural dissemination [5]