淬火成钢：构建闭环体系赋能"营销特种兵" 本次精品班精心打造了从"洞察"到"维护"的营销闭环作战体系。首日即直击核心——《大客户需求洞察 与品牌价值传递》，为精准"狙击"锁定目标；随后深入"谈判与管控"战场，磨砺《商务谈判策略与技 巧》与《B端项目全流程管理》的实战利刃；继而聚焦"心理与成交"高地，锤炼《把握心理不销而售》 与《大客户挖掘与成交艺术》的决胜本领；更着眼未来战场，以《行业趋势与数字化工具应用》和《大 客户深度沟通》武装数字化"新装备"；最终以《大客户关系深度维护》构筑"五维关系评估"堡垒，实现 客户资产的长期固守。这是一场面向未来、聚焦实战的淬炼，旨在为江苏农垦锻造出一支来之能战、战 之能胜的营销尖兵。 本报讯七月流金，战鼓催征。7月21日，承载着江苏农垦集团加速品牌升级、攻坚高端市场战略使命的 大客户营销精品培训班在南京正式扬帆起航。集团人力资源部部长张祥云、农业发展部部长陈培红出席 赋能，人力资源部高级经理方沐心主持。来自集团60家子公司的营销精锐集结于此，吹响了锻造品牌营 销"特种部队"、征战市场深蓝的号角。 作为这场"营销特种兵"锻造计划的发起人，方沐心经理的开场致辞，将品牌基因与营销使 ...

Core Insights - The articles highlight the extensive experience and achievements of Yang Tao in large customer marketing and sales management within Fortune 500 companies, showcasing his ability to drive significant revenue growth and develop effective marketing strategies [2][3][4][5][6]. Group 1: Professional Background - Yang Tao has over 25 years of practical experience in large customer marketing management and has held key positions in several Fortune 500 companies, including Ricoh and Fuji Xerox [2][3]. - He has a strong academic background with degrees from prestigious institutions, including an MBA from Sun Yat-sen University and MIT, as well as a PhD in Management [2]. Group 2: Achievements in Companies - At Ricoh, he led the national Chinese customer business center, achieving an annual revenue growth of 20%-28%, culminating in a total revenue of 170 million [4]. - As the general manager of the Shanghai branch, he focused on maximizing existing large customer potential, resulting in an annual growth rate of 12%-20%, with total revenue reaching 120 million [4]. - During his tenure in the Guangzhou branch, he implemented strategies that led to an impressive annual growth rate of 120%, achieving a total revenue of 40 million [4]. - In the emerging markets department, he emphasized resource utilization, leading to an annual growth of 50%, with total revenue of 30 million [4]. Group 3: Training and Development - Yang Tao has conducted over 50 training sessions on topics such as large customer strategies and sales techniques, which have reportedly improved marketing department efficiency by 20% [4]. - He has developed and delivered various courses focusing on sales management, customer communication, and effective sales team building, emphasizing practical application and interactive learning [9][10]. Group 4: Client Feedback - Clients have praised Yang Tao for his structured and practical training approach, noting the applicability of his teachings to real-world sales management challenges [10][11][12].