Core Viewpoint - The company aims to endure the cyclical challenges of the real estate and home furnishing industries while seizing market opportunities through a "big home + information technology" strategy [2][3]. Group 1: Company Transformation - The company has evolved from a single product focus on cabinets in 1994 to a comprehensive home furnishing system, including kitchens, wardrobes, bathrooms, and furniture [3]. - In 2024, the company is projected to experience its first negative growth in revenue and net profit [3]. - The company is actively transforming by enhancing e-commerce channels, launching live streaming initiatives, and collaborating with integrated decoration companies to avoid internal competition [4][5]. Group 2: Consumer Trends - The younger generation, particularly the "90s" and "Z generation," is becoming a significant force in home furnishing consumption, with different purchasing behaviors and preferences compared to traditional consumers [4][5]. - The demand for integrated design and one-stop shopping is rising among younger consumers, leading to an increase in the penetration of integrated decoration models [5]. Group 3: Business Model and Strategy - The company upgraded its strategy to "full case customization," integrating renovation design into its product offerings to achieve a seamless "renovation + home furnishing" experience [5][6]. - As of June 2025, the company has over 1,200 effective retail home furnishing stores, with more than 60% of dealers exploring retail home furnishing business [6]. Group 4: Technological Advancements - The company has restructured its design software to the "Smart Home Cloud" system, which integrates AI technology to streamline the design and production process [7]. - The "Smart Home Cloud" can generate renovation effect diagrams in one minute and automate the entire production process upon design confirmation [7][9]. - The company has established five smart manufacturing bases, achieving varying degrees of automation, with significant improvements in production efficiency and quality control [8][9]. Group 5: Future Outlook - The company focuses on enhancing its internal capabilities rather than engaging in price wars, preparing for future growth opportunities in the home furnishing industry [9]. - The company plans to continue evolving its "big home + information technology" strategy, incorporating more AI design capabilities and achieving data-driven management across the entire supply chain [9].

Core Viewpoint - The company aims to become a century-old enterprise by navigating through the challenges of the real estate and home furnishing industry, focusing on seizing market opportunities during the ecological transition while adhering to the "big home + information technology" strategy to withstand economic cycles [2] Company Development - Since its inception in 1994, the company has expanded its product offerings from kitchen cabinets to a comprehensive home furnishing system, including overall kitchens, wardrobes, bathrooms, and furniture [3] - In 2024, the company is projected to experience its first negative growth in revenue and net profit [3] Strategic Response - The company is proactively transforming in response to challenges such as the adjustment in the real estate sector and declining consumer confidence [4] - Key transformation initiatives include enhancing e-commerce channels, launching live streaming for sales, and collaborating with integrated decoration companies to avoid internal competition [4][5] Market Adaptation - The company has observed a revival in confidence among its distributors, with many reporting a 15% increase in performance post-transformation [5] - The younger generation, particularly the "90s" and "Z generation," is becoming a significant consumer force, driving changes in the supply side of the home furnishing industry [5] Product and Service Innovation - The company has upgraded its strategy to "full case customization," integrating renovation design into its product system to achieve a seamless "renovation + home furnishing" experience [6] - A case study showed that a distributor's customer transaction cycle decreased from 45 days to 30 days, with a 25% increase in repurchase rates after adopting the full case customization model [6] Technological Advancements - The company has restructured its design software to the "Smart Home Cloud" system, which integrates AI technology to streamline the design and production process [7] - The new system can generate renovation effect diagrams in one minute and automate the entire production process upon design confirmation [7] Smart Manufacturing - The company has established five smart production bases, achieving varying degrees of automation, with the Wuhan base fully automating the production process from raw materials to finished products [8] - The implementation of AI algorithms in production scheduling has reduced order delivery cycles by 20% [8] Future Outlook - The company is focusing on internal capabilities rather than engaging in price wars, preparing for future growth in the home furnishing industry [9] - Future plans include further integration of AI design capabilities and upgrading to a fully data-driven management approach across the entire supply chain [9]