Core Insights - The LCD TV panel shipment volume in Q2 2025 is projected to be 57.4 million units, marking the lowest quarterly level since 2019, indicating a bottoming out of the current economic cycle and a contraction in the TV market [1] - Strong terminal sales in the Chinese market are expected in Q4 2024 and Q1 2025 due to government subsidies, prompting TV brands and OEMs to increase panel procurement plans [1][2] - Following the strong growth in late 2024 and early 2025, a significant reduction in orders and demand expectations is anticipated in Q2 and Q3 2025, leading to a sharp decline in LCD TV panel shipments [1][2] Shipment Data - In April, May, and June 2025, LCD TV panel shipments were 18.7 million, 19.5 million, and 19.1 million units respectively, all recording the lowest monthly levels since 2019 [2] - The total shipment volume for Q2 2025 is 57.4 million units, the weakest performance for the second quarter since 2019, and the first half of 2025 also shows the lowest shipment levels since 2019 [2] Market Trends - Since 2019, there has been a continuous decline in LCD TV panel shipments, indicating that market growth based on shipment volume has matured [3] - The growth momentum for LCD TVs is shifting towards area-based expansion, with demand for large panels (55 inches and above) continuing to increase, while shipments for smaller panels (50 inches and below) are decreasing annually [3]