Core Insights - The report highlights that large model agents are becoming the core engine driving systemic changes in the media industry, emphasizing a paradigm shift from "human-machine collaboration" to "human-machine symbiosis" [1][2] - Intelligent media is reshaping communication through new forms and models, acting as a bridge connecting humans with information and knowledge [1] Industry Analysis - The report identifies a growing ecosystem of intelligent agents, which are enhancing tools, planning, and action capabilities, allowing AI to transition from a "tool" role to a "decision-making" role in the media sector [1] - It emphasizes that the media industry is moving from "tool-based applications" to "systemic transformation," with AI agents reconstructing core business processes and becoming pivotal for ecological innovation [2] Technological Evolution - The report reveals the evolution of intelligent media from "technology empowerment" to "value reconstruction," detailing how key technologies like large models and intelligent agents are reshaping the media ecosystem [2] - Future media competitiveness will hinge on building a systemic innovation capability that integrates "technology, systems, and talent," rather than relying solely on technological advantages [2]