Group 1 - The core viewpoint of the article highlights the opening of Yuanlong Yuanchuang's new immersive IP cultural store in Tiananmen, marking the company's second location following the success of its first store in Beijing [2] - The new store aims to serve as a cultural landmark and a trendy consumption space, providing both domestic and international visitors with an opportunity to experience the charm of IP and the essence of national trends [2] - The store features nearly 20 globally recognized IPs, offering a diverse range of products including plush toys, fridge magnets, bags, clothing, and ornaments, with the "Blessing the Motherland" fridge magnet series being particularly popular among consumers [2] Group 2 - Yuanlong Yuanchuang is expected to become a new growth engine for Yuanlong Yatu's revenue, leveraging global IP resources and its own design capabilities to continuously launch high-repurchase products [3] - The company plans to utilize its mature B-end supply chain system and IP operation experience to enhance efficiency and profit advantages in C-end retail, achieving a dual-driven growth model [3]