央视网消息：新春佳节将至，各地商圈的"年味儿"渐浓，老字号产品在消费者的年货清单中备受青睐。目前，全国1450个中华老 字号平均存续时间超145年，拥有各类非遗1200多项。在从国家到地方的政策支持下，这些承载记忆的"老招牌"正不断焕发新活力。 地方层面也精准发力。北京举办老字号创新展示发布会，为品牌搭建交流展示平台；上海印发《上海市提振消费专项行动方 案》，明确支持老字号开设新店、旗舰店，开发新品、潮品；云南成立老字号协会，同期举办老字号创新发展大会，进一步凝聚全省 9日—11日，"河南省老字号嘉年华"正式启动，活动以"传承经典、乐享品质"为主题，现场设立90余个展位，涵盖餐饮、医疗、文 创等多个领域。洛阳杜康、白马寺酸奶、道口烧鸡等众多知名老字号品牌集中亮相，通过产品展示、文化展演和沉浸式体验，展现了 老字号的技艺传承与创新活力。 近年来，国家层面密集出台利好政策，为老字号发展"保驾护航"。商务部等5部门联合印发《中华老字号示范创建管理办法》， 推动老字号创新发展，促进品牌消费；市场监管总局等五部门联合印发《优化消费环境三年行动方案（2025—2027年）》，支持老字 号创新发展等。 近日，上海市商务委员 ...

（来源：新华日报） 1月12日，宿迁市宿城区王官集镇文创产业园奇瓦丽科技发展有限公司车间内，工人在赶制文创订单产 品。近年来，王官集镇围绕文化产业，大力推进文创产业园建设，创新"文创+直播"模式，打造"线上展 示+实时互动+即时下单"销售闭环，吸引30余家企业入驻，带动300余名村民"家门口"就业，助力乡村振 兴。 徐江海 王晶东 摄 (视觉江苏网供图) ...

近来，一款嘴巴意外被工人缝反的小马公仔突然火遍全网。据报道，位于义乌的商家连夜开了十多条生 产线赶货"哭哭马"，订单已排到3月份。 有人说，老板娘爽朗的笑声，以及加急制作、不涨价的做法，是对新玩法和新表达的最大尊重，助其接 稳了这波饱含温情的流量。我们期待无论是在文创消费领域，又或是种种社会话题上，这种"温柔接 力"能多一些，给予每个人别样的温暖和力量。 来源：北京日报客户端 特别声明：以上文章内容仅代表作者本人观点，不代表新浪网观点或立场。如有关于作品内容、版权或其它问 题请于作品发表后的30日内与新浪网联系。 说起来，这不是有些丑萌的玩偶第一次走红。从"悲伤蛙"到"LABUBU"，再到如今的"哭哭马"，在传统 的审美框架下，或许都谈不上好看、可爱。不过，从它们的走红不难看出当前消费心理乃至大众心态的 一种变化——相比世俗化的审美、标准化的定义，大家更倾向于追求自我表达和自我疗愈，期待外界能 够提供一种情绪价值。换句话说，当我们的世界被种种完美表达填满和定义时，不掩饰内在小情绪 的"哭哭马"，反而让人觉得更加真实可亲。尤其是当"必须乐观""必须成功"成为一种隐形压力时，突破 传统价值框架的"自嘲""丑萌"也 ...

Core Viewpoint - The recent football tournament in Jiaxing not only serves as a sports event but also significantly boosts local economic activity and cultural engagement through a "sports + consumption" model [1][2][4]. Group 1: Event Overview - The Jiaxing City Football Championship and Zhejiang Province City Football League (Jiaxing Division) pre-qualifying matches have commenced, attracting significant local enthusiasm and participation [1]. - The opening match featured a competitive face-off between Haining and Xiuzhou, generating excitement among spectators [1]. Group 2: Economic Impact - The event has catalyzed a "Football Carnival," featuring over 30 booths that showcase local agricultural products, sports culture, and handmade crafts, promoting a blend of sports, agriculture, and tourism [2]. - Local businesses, such as restaurants and shops, reported increased foot traffic and sales, with one noodle shop selling over 100 bowls in a single afternoon due to the event [3]. - The Jiaxing Cultural, Radio, Television, and Tourism Bureau has introduced a "ticket root" benefit program, offering over 100 discounts on cultural and tourism activities for ticket holders, enhancing the value of attending the matches [3][4]. Group 3: Community Engagement - Local merchants are actively participating in the event, with shopping centers and tourist attractions offering promotions and organizing viewing events to attract visitors [4]. - The integration of local specialties, such as the "Three Winter Clothes" from Tongxiang, into the promotional activities aims to leverage the event's traffic to boost brand recognition and sales [4].

Group 1: Cultural Developments - The year 2025 saw significant advancements in cultural reforms, injecting new momentum into cultural prosperity and development [6] - Traditional culture experienced a revival, with ancient aesthetics becoming popular among the youth [6] - Cultural activities enriched the lives of the public, becoming a key element in depicting a better life [6] Group 2: Milestones in Film and Animation - The animated film "Nezha: Birth of the Demon Child" achieved a box office record of 15.446 billion yuan, becoming the highest-grossing film in Chinese history and the first in the world for animated films [6] - The film broke 114 domestic box office records and became a benchmark for China's cultural export [6] Group 3: Sports and Cultural Events - The "Village Super" football league in Guizhou saw participation increase from 62 to 108 teams, showcasing local cultural heritage through various ethnic festivals [6] - The "City Super" league in Jiangsu became a cultural phenomenon, attracting over 10.7566 million visitors and generating over 13.9 billion yuan in consumption [6] Group 4: Heritage and Preservation - The inclusion of "Xixia Tombs" in the World Heritage List increased China's total to 60, showcasing the country's commitment to cultural heritage [8] - The "Hezhe Ethnic Imakan" was successfully transitioned to the representative list of intangible cultural heritage, marking a significant achievement in heritage protection [8] Group 5: Public Cultural Services - Over 40,000 new public cultural spaces emerged, addressing the growing demand for high-quality cultural resources [9] - Various cultural activities flourished, extending quality cultural resources to grassroots levels [9] Group 6: Trends in Cultural Consumption - The "cultural fever" and "intangible cultural heritage" trends gained momentum, with over 43,000 related events held during the Spring Festival, engaging over 400 million participants [10] - Traditional aesthetics became a top trend among young people, with cultural products like traditional clothing gaining popularity [10] Group 7: New Forms of Artistic Expression - A new wave of public art emerged, with individuals from diverse backgrounds actively participating in creative processes [11] - This shift indicates a growing cultural confidence among the populace, fostering a new cultural ecosystem [11] Group 8: Academic and Cultural Discourse - The discovery of Qin Dynasty inscriptions in Qinghai sparked a significant academic debate, leading to a series of discussions and publications [12] - This event was recognized as a "phenomenal cultural event" impacting contemporary cultural and academic discourse [12] Group 9: Global Cultural Influence - The Chinese toy brand Labubu gained international attention, highlighting the competitiveness of Chinese cultural products in the global market [13] - The popularity of Labubu reflects a shift in youth culture consumption towards emotional value and social currency [13] Group 10: Awards and Recognition - The 18th Wenhua Award introduced a new category for cultural criticism, although the inaugural award was left vacant, indicating high standards for recognition [14][15] - This vacancy reflects the challenges in the current cultural critique landscape, emphasizing the need for quality in artistic expression [15]

霞摄 人民教育出版社的"鲁迅"文创。本报记者 路艳 北京出版集团2500余种精品亮相 本报记者 路艳霞 2026北京图书订货会正在北京中国国际展览中心（朝阳馆）举办，订货会打造出一个热闹非凡的"文创 宇宙"，各大出版社更是纷纷开"卷"，展会现场处处充满欢乐气氛。 "文创联盟"惊艳亮相 一个20平方米的单间里如同"文创江湖"，近300件精选文创产品在此集中亮相，展会首日即创下万元销 售额。由首都文化科技集团所属北京发行集团旗下北京台湖出版物会展贸易中心有限责任公司牵头 的"文创联盟"，以"文创集散平台"为核心定位强势亮相，成为文创展区的亮眼焦点。 现场，"非遗传承""文博文创""出版联名"三大系列产品体系化陈列，生动诠释了"出版+文创"的深度融 合。相关负责人告诉记者，汝山明、京合坊等品牌领衔的非遗系列，让传统工艺无缝融入现代生活；与 国博、定陵、陕历博等官方IP合作的文博系列，兼具文化厚度与趣味体验；联合上海译文出版社、上海 图书馆打造的出版联名系列，则将经典阅读转化为触手可及的生活美学。 "不同于单一品牌参展，台湖会贸的'文创联盟'打通了上游出版IP与下游销售渠道，形成了'国有平台+市 场机制'的模式。"相 ...

Core Viewpoint - The launch of "Zijin Cicada Treasure," a local cultural and creative product, has been well-received by citizens, highlighting the potential for cultural branding in the tea industry [1] Group 1: Product Launch and Reception - "Zijin Cicada Treasure" was officially released at the New Year goods festival in Zijin County and quickly gained popularity among residents [1] - The product is inspired by the small green leaf cicada, which plays a crucial role in creating the unique flavor of Zijin tea [1] Group 2: Tea Industry Overview - Zijin County has a tea planting area of 90,000 acres, generating an output value of 2 billion yuan, with a regional brand value exceeding 3.5 billion yuan [1] - The unique flavor of Zijin tea is attributed to a biochemical reaction caused by the cicada's feeding on tea leaves, resulting in a distinctive floral and fruity aroma [1] Group 3: Future Development Plans - The local government plans to develop more intellectual properties (IPs) around bamboo shell tea and Huazhao opera to enhance cultural tourism and increase added value [1] - There is an ambition to elevate the Zijin tea industry to a comprehensive output value exceeding 10 billion yuan within three years [1]

文创产业是上海建设卓越全球城市的核心支撑，其政策体系的迭代升级，始终以"适配产业规律、激活 市场活力"为核心目标。上海文创产业如果要破局，政策制定既要借鉴全球经验，又需立足本土实践， 重构政策逻辑，通过"政策创新+案例示范"破解转型瓶颈，从而构建多维度赋能体系。 全球经验的本地化适配 上海对全球"生态化扶持"经验的落地，核心在于本土化适配，始终围绕本土产业数字化程度高、文化资 源密、市场活力强的特征，重构政策逻辑。 在人才上，实施青年创意设计人才"U35计划"，聚焦35岁以下青年（首届放宽至40岁），破解人才断 层；开发落户"绿色通道"，建立人才发展平台，吸引全球创意人才，多项政策合力突破户籍、住房等限 制，让人才"引进来、留下去"，实现人才集聚反哺产业创新。 未来优化路径 未来，上海需继续以公开政策为引领、公开案例为示范，持续放大正面效应，推动文创产业实现更高水 平发展。 深化政策覆盖与机制优化。依托1000亿元产业母基金加大数字文创、非遗创新投入，参考"文金惠"2024 年识别出127家高潜力小微文创企业并定向扶持的经验，为小微文创企业推出"首贷补贴"；适度扩大文 博文创激励试点，引导场馆进一步探索"文创 ...

（来源：沈阳晚报） 转自：沈阳晚报 距离农历马年春节还有一个多月，但记者近日走访中却发现，年货采购与年夜饭预订已提前升温。通过 线上线下齐发力、政策补贴叠加、场景玩法出新，消费活力在新年伊始便加速释放，勾勒出一幅热气腾 腾的年味图景。 临近春节，在新一轮国补政策加持下，家电3C换新需求进一步释放，市场迎来销售新高峰。记者8日在 太原街一家大型商场看到，该商场年货节大促，精选200款绿色智能家电年货新品，叠加"国补、厂补、 店补"多重补贴，并围绕电竞比赛、美食课堂、摄影大赛等主题，以精准供给与场景化体验打造家电年 货消费主场。门店负责人告诉记者，以"90后""00后"为代表的新生代消费者，正在成为"过年主理人"， 到店置办家电大件的年轻人占比超8成。其中，为父母健康升级家电、借助智能产品减轻家务负担、打 造家庭社交中心，成为年轻人换新的三大主要动因。 线上同样热闹。1月4日，天猫年货节现货开卖。来自辽宁丹东的草莓成为年货"新贵"，短短两天时间， 淘宝天猫销售了超过500万颗丹东草莓，同比去年增长了65%。沈阳消费者刘先生在丹东草莓产业带的6 年老店"甲午先生"一口气下了5单，"给父母和亲友都带出了份儿，吃好了再 ...

Core Viewpoint - The launch of the "Year of the Horse" zodiac stamps and related cultural products has successfully attracted the attention of young people, marking a significant shift in the traditional stamp industry towards a more dynamic and engaging cultural experience [1][2][4]. Group 1: Cultural Engagement and Innovation - The "Year of the Horse" zodiac stamps are the first in China's history to involve public participation in the design process, utilizing a dual-review system of public and expert evaluations [2]. - The stamps, named "Chiyue Hongtu" and "Wanjun Zhenfu," feature vibrant designs that symbolize progress and hope for national prosperity [2]. - The introduction of the "Wujia Ge" plush toy, based on the stamp design, has resonated with young consumers, leading to a rapid sell-out of certain styles [2][3]. Group 2: Market Trends and Demographics - The stamp industry faces challenges, including a declining collector base, with over 60% of stamp subscribers in Jiangsu being over 50 years old [4]. - The initiative to open design submissions to the public reflects a proactive approach to rejuvenate traditional stamp culture and attract younger audiences [4]. - Collaborations with popular games and events, such as the partnership with "Black Myth: Wukong," have generated significant revenue and interest from younger demographics [4][5]. Group 3: Transformative Experiences - The establishment of themed post offices and cultural activities has transformed traditional postal services into interactive cultural hubs, enhancing visitor engagement [7][8]. - The integration of local cultural elements, such as the "Meng Xiong" themed post office, showcases the potential for innovative cultural expressions through stamps and postal services [7]. - The future of stamps lies in their ability to evolve from static symbols to dynamic cultural experiences, leveraging modern technology and popular culture to connect with younger audiences [9].