Core Insights - The phenomenon of "escaping to counties" is gaining traction among young people, driven by a desire to leave big cities and explore smaller towns and local experiences [1][3][14] Group 1: Reasons for the Trend - A significant number of young people are leaving major cities, with 2.36 billion people traveling across regions during the 2023 National Day holiday, leading to a surge in popularity for lesser-known counties [3][10] - The rise of the "county escape" trend is attributed to a collective feeling of dissatisfaction with urban life, prompting a search for more authentic experiences [1][14] Group 2: Impact of Data and Technology - The success of this trend is largely due to the use of big data and real user behavior, which has replaced traditional review systems that often rely on manipulated ratings [6][8] - The launch of the "Gaode Street Ranking" has attracted over 400 million users in just 23 days, indicating a strong interest in discovering local gems without the influence of social media filters [8][10] Group 3: Opportunities for Businesses and Cities - Small businesses are benefiting from increased visibility and customer flow, as they can now gain recognition based on the quality of their offerings rather than expensive advertising [10][12] - The trend is encouraging a shift in tourist behavior, with visitors seeking deeper, more immersive experiences in smaller towns rather than just quick visits to popular attractions [10][12] Group 4: Cultural Shift - The "county escape" trend reflects a broader cultural shift towards valuing unique local experiences and personal connections over the homogenized offerings of large cities [12][14] - Young people are increasingly drawn to the charm of small towns, where they can engage with local culture and enjoy a slower pace of life [12][14]