2025.07. 14 本文字数：1747，阅读时长大约3分钟 作者 | 第一财 经 刘晓颖 日前，爱马仕Birkin（铂金包）的首个原型在巴黎苏富比拍卖行以700万欧元（约合5864万元人民 币）成交，创历史新高。 据悉，这款黑色皮革手袋由爱马仕于1984年为已故英国歌手兼演员Jane Birkin（简·柏金）定制。该 包袋的竞拍起价为170万欧元，随后迅速突破200万欧元、300万欧元、400万欧元和500万欧元，价格 一路走高。 最后，一名来自日本的私人收藏家通过电话竞拍，以700万欧元的出价成功将该款包收入囊中。如果 加上佣金和手续费，这位神秘买家将为这只包支付高达858.25万欧元（约合7188万元人民币）的成 本。这也打破了爱马仕手袋拍卖的最高纪录。 在北京保利2023年的一场春季拍卖会上，2021年罕见雾面白色稀有皮质25公分凯莉包以115万元成 交；爱马仕 2023年限量版雾面黑色稀有皮质及牛皮20公分外缝SO BLACK FAUBOUGR铂金包以 132.25万元成交。 2023年，香港富豪刘銮雄与苏富比拍卖行合作进行专场拍卖，就曾拍卖其珍藏的77只包袋。其中包 括76只爱马仕和一只香奈儿， ...

Core Insights - The auction of the first prototype of the Hermès Birkin bag reached a record high of 7 million euros (approximately 58.64 million RMB), showcasing the brand's dominance in the luxury market [1][4] - The Birkin bag was originally designed in 1984 for Jane Birkin by then-CEO Jean-Louis Dumas, highlighting the brand's strong historical and cultural connections [3][5] - Hermès has consistently increased its prices annually, with an average increase of 14.2% for the Birkin bag since its launch, reinforcing its status as a valuable asset [6][7] Auction Highlights - The Birkin bag's auction began at 1.7 million euros and quickly escalated, demonstrating high demand and the bag's rarity [1] - The final bid, including fees, amounted to 8.5825 million euros (approximately 71.88 million RMB), setting a new record for Hermès bags at auction [1][4] - The auction reflects a broader trend where rare Hermès items often sell for multiples of their original prices, indicating strong market performance [4][5] Brand Performance - In the 2024 fiscal year, Hermès reported revenues of 15.2 billion euros, a 15% increase year-over-year, significantly exceeding market expectations [7] - The leather goods and saddlery segment remains Hermès' core business, contributing 6.46 billion euros in sales, with an 18% growth [7] - The first quarter of 2025 showed continued growth, with revenues of 4.13 billion euros, a 9% increase, and a 10% growth in the leather goods segment [7]