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LVMH酒业板块结构性调整:酩悦轩尼诗计划裁员10%以应对业绩压力
Jing Ji Guan Cha Wang· 2025-05-06 09:27
Group 1 - LVMH's Moët Hennessy plans to cut approximately 1,200 jobs, representing over 10% of its total workforce, as part of a restructuring effort to return to 2019 staffing levels [2] - Moët Hennessy's revenue for 2024 is projected to decline by 11% year-on-year, with a further 8% drop in organic sales for Q1 2025, primarily due to weak demand in China and the US [2] - The Chinese market is facing increased import costs due to anti-dumping policies, with a guarantee ratio of 39%, while the US market is experiencing potential tariff risks, adding to business uncertainties [2] Group 2 - Recent management changes include Jean-Jacques Guiony becoming CEO of Moët Hennessy and Alexandre Arnault being appointed as Deputy CEO, aiming to leverage financial and brand operational experience to reverse the downturn [3] - Despite short-term operational pressures, Moët Hennessy continues to innovate, such as investing in the non-alcoholic sparkling wine brand French Bloom and localizing production in China to better meet market demands [3] - The layoffs reflect not only the challenges of a single business line but also the broader struggle of luxury brands to balance operational efficiency with maintaining high-end brand prestige after rapid expansion [3]