Core Viewpoint - Nike is currently undergoing a turnaround under CEO Elliot Hill, with expectations of a challenging earnings report, including a projected sales decline of 5-6% and earnings of 28 cents per share [3][4]. Financial Performance - Analysts expect Nike to report earnings of 28 cents per share for the trailing quarter on revenue of $11.2 billion [1]. - The company experienced a 15% rally in shares three months ago following its fourth-quarter earnings report [1]. Market Position and Competition - Nike's shares are down 0.8% ahead of the earnings report, with competitors like Lululemon and Deca's Outdoor also experiencing declines [2]. - Nike is facing increased competition from local Chinese brands such as Anta and Li Ning, which have improved their product offerings and distribution [12][13]. Product Development and Strategy - Nike has launched several new product lines, including running shoes and a partnership with Skims in the athleisure market, aimed at regaining market share [6][7][8]. - The company is expected to leverage major marketing events like the 2026 Olympics and World Cup to boost its brand presence [9]. Challenges in China - Nike has struggled in the Chinese market due to high youth unemployment and competition from local brands, although it remains the market leader [10][12]. - Per capita spending on sportswear in China is significantly lower than in the US, indicating potential growth as more consumers enter the middle class [14]. Investment Outlook - Analysts view Nike as undervalued, with a fair value estimate of $14 per share [14].