Core Viewpoint - The announcement of actress Xin Zhilei as the global brand ambassador for Koradior signifies a strategic move to enhance the brand's image and expand its influence in the global fashion market [2][8]. Brand Identity and Philosophy - Koradior is rooted in the exploration of "female romance" and "the vitality of roses," emphasizing a deep commitment to the elegant and romantic style of contemporary women [6]. - The brand's signature elements, such as "Lady Look" and "Rose Coat," reflect its dedication to craftsmanship and quality in creating romantic fashion [6]. - The concept of "romance" for Koradior is not fleeting but is integrated into a refined daily attitude, while the "rose" symbolizes a resilient life that flourishes over time [6]. Collaboration with Xin Zhilei - Xin Zhilei's dedication to her craft and her unique fashion sense resonate with Koradior's interpretation of feminine elegance and craftsmanship [4][10]. - The partnership aims to convey a global narrative of romance through a shared visual language, enhancing the brand's storytelling [6][8]. - This collaboration is expected to elevate Koradior's representation of romanticism in the fashion industry, making it a significant player on the international stage [8][14]. Market Strategy - Koradior is shifting its focus from deepening its presence in the Chinese market to reaching a broader global audience, aiming to reshape the elegant style of women's wardrobes worldwide [8]. - The brand seeks to establish itself as an indispensable representative of romanticism in the fashion narrative, leveraging Xin Zhilei's public image to enhance its appeal [8][14].