Investment Rating - The report does not explicitly state an investment rating for the women's skirt industry Core Insights - The women's skirt category is a popular segment for the spring/summer season of 2025, with significant sales data from various platforms including Taobao and Douyin [9][14] - In the second and third quarters of 2024, the sales volume of women's skirts on Taobao was nearly double that of Douyin, indicating a strong market presence on Taobao [14] - Year-on-year growth trends show that while Taobao's sales volume and revenue for skirts are increasing, Douyin has seen a decrease in the number of products but an increase in average price, leading to a rise in revenue despite a drop in sales volume [14] Summary by Sections Background Analysis and Insights - The report provides insights into the sales performance of women's skirts across multiple platforms, focusing on Taobao and Douyin, and highlights the trends observed during the sampling period [9][14] Key Stores - Top-performing stores in the women's skirt category include UR Official Flagship Store, MEIYANG, and moco Official Flagship Store, with emerging stores like 3ONEOFF and LIMONN showing significant growth [75][81] Key Trends - The report identifies key trends in skirt styles, including high-waisted, mid-length, and floral patterns, which are popular among consumers [50][71] - It also highlights the increasing popularity of specific fabric types and design details, such as pleats and unique hems, which are gaining traction in the market [125][139][154]