Core Viewpoint - Hollywood is increasingly focusing on mature IP development, leading to a more conservative approach and a decline in original script development, resulting in a loss of adventurous spirit and a perception of declining film quality [1][12]. Group 1: Box Office Performance - "Avatar 3" has underperformed at the box office, failing to replicate the success of its predecessors, with director James Cameron indicating that if global box office expectations are not met, plans for sequels may be halted [2]. - The domestic box office for Hollywood films has been declining, with only 15% market share in 2023, a record low in over a decade [4]. - The pandemic significantly impacted the film industry, with domestic box office revenue dropping from 641 billion yuan in 2019 to 203 billion yuan in 2020, followed by a slow recovery [4]. Group 2: Changing Audience Preferences - Audiences are no longer blindly trusting Hollywood's allure, as the era of being captivated solely by visual spectacles has passed [2][10]. - The rise of domestic films has provided audiences with more choices, leading to a shift in preferences towards films that resonate more closely with local realities and issues [8][9]. Group 3: Hollywood's Challenges - Hollywood films in China are predominantly based on established IPs, with a lack of original content leading to a perception of stagnation and formulaic storytelling [5][7]. - The quality of Hollywood films has been perceived as declining, with recent Marvel films receiving lower ratings compared to earlier releases [7]. Group 4: Cultural and Market Dynamics - The deterioration of US-China relations has influenced the reception of Hollywood films in China, with rising nationalism leading some audiences to reject American cultural products [10][11]. - The marketing strategies of Hollywood films have shifted, with less emphasis on engaging Chinese audiences directly, impacting their box office performance [11]. Group 5: Economic Implications - Despite the challenges, importing Hollywood films remains economically beneficial for both Hollywood and the domestic film industry, providing a diverse range of content and supporting cinema revenue [14][15]. - The introduction of foreign films is seen as a means of cultural exchange, with the potential for mutual benefits in the film industry [15].