Core Insights - The 2025 China Fragrance and Cosmetic Expo opened on September 25 in Nanjing, showcasing both well-known domestic brands and upgraded traditional products, igniting a "beauty economy" trend [1][8] - Jiangbei New District aims to transform the Chinese fragrance and cosmetic industry from "product competition" to "system competition" and from "scale growth" to "innovation leadership" [1][3] Industry Development - The expo, themed "Technology and Brand Progress Together," attracted over 100 leading companies, more than 500 domestic and international brands, and showcased over 1,000 products [3] - Jiangbei New District has established a complete industrial chain from "raw material supply to product production and sales," promoting the development of the beauty and health industry [3][8] Innovation and Collaboration - The "Beauty and Health Medical Research and Enterprise Transformation Center" was launched to address industry challenges, aiming to create a strong engine for innovation in Nanjing's fragrance and cosmetic industry [5][6] - The center plans to attract 10 leading enterprises and 100 supporting companies over the next three years, driving an increase in industrial output value by 5 billion yuan [6] Brand Revitalization - The century-old brand "Jin Ballet" received a "Centennial Brand Revitalization" award, marking its transformation with modern beauty research and sterile production techniques [7] - The revitalization of "Jin Ballet" aims to upgrade its product matrix while preserving its core values and classic formulations, transitioning from a traditional brand to a cultural IP [7] Project Signings - A total of 17 projects were signed during the expo, covering collaborative projects, industry-academia-research cooperation, and industrial landing projects, achieving record high amounts and scales [8] - These projects include collaborations with institutions like Nanjing University of Chinese Medicine and Shanghai Skin Disease Hospital, enhancing the ecosystem of the fragrance and cosmetic industry in Jiangbei New District [8]