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存量提升
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中国手机银行用户规模见顶,行业逻辑转向存量提升
Xin Lang Cai Jing· 2026-02-18 05:56
Core Insights - The report indicates that the average monthly active users (MAU) for major Chinese mobile banking apps in 2025 shows a significant user base, with the Agricultural Bank of China leading at approximately 24.9 million users [1]. Group 1: User Metrics - The average MAU for the top five mobile banking apps in 2025 are as follows: Agricultural Bank of China (24.9 million), Industrial and Commercial Bank of China (19.4 million), China Construction Bank (10.9 million), Bank of China (8.9 million), and Postal Savings Bank (5.3 million) [1]. - The total number of independent devices for mobile banking in China is projected to stabilize between 648 million and 739 million, indicating a plateau in user growth [1]. Group 2: Industry Trends - The report highlights a shift in industry dynamics from acquiring new users to enhancing existing user engagement, as the flow of new users has reached a ceiling [1]. - User behavior is changing structurally, with the effective daily usage time per device decreasing from 4.9 minutes in 2023 to around 2.7 minutes by mid-2025, stabilizing at approximately 3 minutes [1]. - The trend towards high-frequency, short-duration, and function-oriented usage is prompting financial institutions to streamline processes and focus on core transaction scenarios [1].