Group 1 - The core viewpoint of the article highlights the launch of three major initiatives by Shengdu Decoration, including "Renovation Full Case Product," "Fund Custody Project," and "Store Network Upgrade," marking a new phase of standardization and quality in the Hangzhou home decoration industry [1][2] - The "Fund Custody" initiative introduces a third-party bank supervision mechanism, allowing consumers to freeze renovation funds in their bank accounts until key project milestones are satisfactorily completed, thus addressing common issues in the industry such as service attitude discrepancies and quality control challenges [1] - The introduction of the "Fund Custody Project" signifies a shift away from the traditional "pay first, renovate later" model, paving the way for a new era of "安心装修" (安心 renovation) in Hangzhou [1] Group 2 - The comprehensive service upgrade by Shengdu Decoration aims to lower the quality living threshold, rebuild industry trust, and adapt to diverse consumer needs through enhanced store experiences, thereby injecting new momentum into the Hangzhou home decoration market [2] - Each initiative is closely aligned with consumer pain points and industry development challenges, establishing a practical benchmark for the home decoration industry [2]