Core Viewpoint - The new Dongsong Night City aims to create an immersive cultural tourism experience by integrating Song Dynasty aesthetics with contemporary lifestyle elements, establishing itself as a benchmark in the industry for cultural tourism integration [4][9]. Group 1: Response to National Strategy - The renovation of Dongsong Night City is a proactive response to the national strategy for deep integration of culture and tourism, aiming to fill the gap in high-quality night economy in Shandong [4]. - The project transforms static historical culture into dynamic, participatory experiences, drawing inspiration from the vibrant scenes depicted in "Tokyo Dream of Huazhi" and the rich cultural heritage of "Water Margin" [4]. Group 2: "Five New + One Heart" Experience System - The core of the upgrade is the "Five New + One Heart" experience framework, which encompasses six dimensions: performance, scene, experience, gameplay, business model, and service [6]. - New performances include the innovative reverse narrative large-scale drama "Into the Dream of Water Margin," alongside various shows that blend martial arts, dance, and digital technology to recreate the essence of Song Dynasty life [6]. - The new scene layout features a comprehensive design that includes multiple themed areas, effectively bringing to life the diverse aspects of Song Dynasty culture [6]. - New experiences are designed to cater to various interests, including dining, entertainment, and night tours, while new gameplay introduces real-life NPC characters for interactive experiences [6]. - New business models create consumption scenarios that integrate storytelling with commercial activities, enhancing the overall visitor experience [6]. Group 3: Cultural Value Co-Creation - Dongsong Night City aims to redefine itself beyond a traditional tourist attraction, promoting a new paradigm of "cultural tourism + Song Dynasty lifestyle," encouraging visitors to transition from passive observers to active participants and co-creators [9]. - The project emphasizes a dual-directional interaction in cultural experiences, fostering a deeper emotional connection and contemporary transmission of cultural values [9]. - The initiative targets young audiences, creating a cultural habitat that allows for both relaxation and deep engagement [9]. - The establishment of the "Five New + One Heart" system is expected to solidify the brand perception of Shandong as synonymous with the Song Dynasty lifestyle among younger generations [9].