实体书店文旅化
Search documents
爱开书店的深圳,开出全球最大实体书城
21世纪经济报道· 2025-09-29 07:38
Core Viewpoint - The article highlights the opening of "Bay Area Eye," the world's largest physical bookstore in Shenzhen, which aims to become a cultural tourism destination and a cultural powerhouse in the Greater Bay Area [3][9]. Group 1: Overview of Bay Area Eye - "Bay Area Eye" officially opened on September 26, featuring over 8,400 square meters of reading space and more than 300,000 books, connecting with the city's library system [1][3]. - The bookstore complex has a commercial area that constitutes 50% of its total space, integrating reading spaces with diverse commercial offerings [3][12]. Group 2: Shenzhen's Reading Culture - Shenzhen is recognized for its extensive network of bookstores and libraries, with 1,039 bookstores as of now, ranking among the top cities in China [6]. - The city has set a goal to establish a "Library City," with 925 public libraries expected by the end of 2024, indicating a strong reading culture and community support for bookstores [6][9]. Group 3: Business Model and Commercial Strategy - The operational model of "Bay Area Eye" combines reading spaces with various commercial activities, including dining and retail, aiming to create a new cultural landmark [3][12]. - The commercial strategy includes nearly 200 rental spaces, with a significant portion dedicated to dining, reflecting a trend where bookstores are evolving into multi-functional cultural hubs [12][14]. Group 4: Cultural Significance - The establishment of "Bay Area Eye" represents an innovative approach to integrating market logic with public cultural development, positioning Shenzhen competitively in the global city landscape [14][15]. - The project aligns with national policies encouraging physical bookstores to participate in public cultural services, highlighting the importance of bookstores in community engagement [15].