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中国实体新零售公益研究院:公益赋能实体小店高质量发展
Sou Hu Wang· 2025-05-27 03:34
Core Insights - The total number of individual businesses in China is projected to reach 128 million by the first quarter of 2025, with an average daily registration of over 25,000 businesses [1] - The Ministry of Commerce's "Three-Year Action Plan for County Commercial Development" emphasizes strengthening the risk resistance capabilities of small and micro entities, with technology empowerment being a key focus for policy implementation [1] - The establishment of the China Entity New Retail Public Research Institute aims to support entrepreneurs in solidifying their income foundations through the aggregation of cutting-edge global retail technologies and the launch of the "Million Profit for Small Stores" public training course [1] Training and Certification - After three days of high-quality operational training, participants will receive the "China Entity New Retail Specialized Talent" certification, with nearly 5,000 practical training sessions completed in Hong Kong, aiming to train 1 million specialized talents by 2035 [2] Industry Challenges and Solutions - Data indicates that 90% of street shop owners still rely on traditional management practices, with minimal awareness of digital tools, highlighting the urgent need for a shift from "extensive experience" to a "data-driven" model [4] - The China Entity New Retail Public Research Institute has developed new research outcomes, such as the "Golden Rules for Industry and Product Selection" and "Omni-channel Growth Techniques," which have been validated to improve single-store investment returns by 300% [4] - The institute's team has successfully assisted over 30,000 grassroots entrepreneurs in achieving monthly incomes exceeding 10,000 [4] Expert Team - The research institute's advisory team includes experts from various fields, such as Professor Kang Xiaoguang from Tsinghua University, Wang Tong, President of the China Economic Development Research Institute, and Wei Hao, Deputy Director of the Commercial Economics Research Institute at Beijing Normal University, alongside marketing specialists from leading MCN organizations [6]