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三大“毒瘤”不去除,老百姓的钱被吸走了,经济复苏谈何容易?
Sou Hu Cai Jing· 2025-09-28 11:00
而面对居民消费需求的持续低迷,有不少专家提出建议:"应把银行存款的利率降为零,这样就可以迫使老百姓把钱拿出来用于投资和消费。"但事实上,即 使把银行存款利率降到零,居民还是会把钱存起来不敢消费。 近些年,国内经济总体呈现"稳中有升"的趋势。数据显示:2025年上半年GDP同比增长5.3%。但令人感到奇怪的是,居民消费需求却持续低迷,像汽车、小 家电、房子等商品价格都处于下降的通道之中。同时,居民存款总额却在持续上升。2025年上半年,中国居民银行存款暴增10.77万亿元,创下历史性新 高! 这主要是因为,居民存钱的目的就是为了应对失业、疾病等不时之需,以及应对将来养老、子女教育、买房首付等消费支出。所以,不管银行怎么降息,多 数居民存款意愿不会改变。实际上,现在影响居民消费的原因主要有三个: 第二,房价削弱了国民消费能力 ①社会贫富差距过大;②房价削弱了国民消费能力;③电商的过度发展。而这三大"毒瘤"导致了老百姓的钱都被吸走了,居民没钱消费、不敢消费。如果这 三大"毒瘤"不除,国内经济要想靠居民消费来拉动经济增长是非常困难的。 第一,社会贫富差距过大 虽然,我国GDP蛋糕越来越大,但主要还是被政府、企业给拿走 ...
实体店靠啥迎来转机
Jing Ji Ri Bao· 2025-09-24 00:06
单一买卖空间变成多元消费场景,满足了消费者个性化需求。曾经实体店的主要功能是"卖商品", 消费者买完即走。但当网络购物也能实现同样功能,甚至更便宜、效率更高时,实体店就没了竞争优 势,客流量自然下降。如今,消费者在购物时更加追求品质、健康,重视产品实用价值,也追求购物过 程带来的情绪价值。不少实体店积极转型升级,将购物与体验相融合,充分发挥线下"看得见、摸得 着、闻得到"的优势,带给人们眼见为实的安心感、沉浸式体验的参与感,多方位满足消费需求。 实体店要在新消费趋势下打个漂亮翻身仗,巧思妙想和硬实力缺一不可。有的品牌试图用快闪 店"薅羊毛",价格昂贵,质量却不过关,这样即便能赚一笔快钱,却寒了消费者的心。许多家庭乐于去 仓储会员超市购物,很大程度上是因为其选品独特,如果这类超市上架的产品与普通超市并无区别,吸 引力势必削弱。因此,实体店必须保持高品质、高标准,避免产品与服务同质化,以"人无我有、人有 我优"建立相对竞争优势。此外,实体店要前瞻洞察消费需求,持续推动产品、服务转型升级,努力从 满足需求向引领需求跃升。(本文来源:经济日报 作者:张 晓) 近段时间,不少传统商超刮起"胖改"风,快闪店多点开花,消费 ...
于东来力挺西贝,源于对直播购物跨界竞争的瞧不上
Sou Hu Cai Jing· 2025-09-15 04:28
Core Viewpoint - The recent statements by Yu Donglai, founder of the offline retail company Pang Donglai, have sparked widespread attention regarding the collision between traditional retail and online live-streaming business models. This reflects the complex attitudes of traditional operators towards emerging e-commerce models [1][3]. Group 1: Traditional Retail Perspective - Pang Donglai is recognized as a benchmark in China's retail industry, having developed over 260 proprietary brand products and introduced a "transparent price tag" system, which emphasizes strict quality control and exceptional customer service [1]. - Yu Donglai emphasizes "enterprise value" and the hard work of entrepreneurs and their teams, highlighting a fundamental distinction between traditional retail's focus on product quality and brand building versus the sales model reliant on traffic monetization [3]. Group 2: Online Live-Streaming Perspective - Luo Yonghao, a prominent live-streaming host, demonstrated significant commercial potential in digital marketing, achieving a record of 71,000 orders sold in one hour for a limited edition instant noodle collaboration with Kang Shifu, showcasing the explosive power of online channels [1]. - Despite Luo's efforts to repay substantial debts and gain public respect, traditional operators remain skeptical about the live-streaming business model, especially when concerns about product quality arise [6]. Group 3: Market Dynamics - The essence of business indicates that the consumer experience-focused offline model and the efficiency-driven online channel are not necessarily in conflict. Pang Donglai maintains its commitment to avoiding live-streaming sales, while Luo Yonghao leverages new channels for commercial value, indicating that both models have their strengths [8]. - A healthy market ecosystem should embrace the coexistence of diverse business models rather than fall into binary opposition [8].
苏宁“1元店”迷局,12家商超只卖了12元,为保住上市公司地位?
Sou Hu Cai Jing· 2025-09-13 23:41
聚焦零售业变革:苏宁易购"一元甩卖"十二家家乐福门店背后的自救与隐忧 序曲:一场出人意料的资产处置 2024年9月10日,A股上市公司苏宁易购(现已更名为ST易购),发布了一则令市场关注的转让公告。公告披露,公司正计划处置名下位于全国各地的十二 家商超门店。值得玩味的是,这批门店的身份并非普通零售点,而是源自曾经的零售巨头家乐福中国。 历史回溯:苏宁与家乐福的联姻与渐行渐远 回顾过往,苏宁与家乐福中国的故事颇具戏剧性。早在2019年,苏宁便以48亿元人民币的价格,大手笔收购了家乐福中国80%的股权,并明确表示将分期购 入剩余20%的股份。自此,家乐福中国业务正式并入苏宁体系,接受其并表管理。彼时,家乐福以其庞大的店面规模——通常占据两到三层楼宇,加上附属 的土地使用权,其不动产价值不菲——在人们心中留下了深刻的印象。 "贱卖"之惑:1元价格背后的"甩包袱"真相 然而,此次苏宁易购却以"一元"的象征性价格,将这十二家曾经的家乐福门店转让出去。这一操作不禁引发外界猜测:为何苏宁要如此"贱卖"看似价值不菲 的资产?这背后是否隐藏着利益输送的嫌疑,甚至损害了广大散户股东的合法权益? 严峻考验:上市地位的"保卫战" 尽 ...
月收入提升9w+,零售业用大模型实现AI商品出清 | 创新场景
Tai Mei Ti A P P· 2025-09-06 03:28
Core Insights - The article discusses the challenges faced by the AI product clearance system of Duodian Shuzhi, particularly in the context of generative AI technology and its application in retail [1][2][3][4][5][7]. Challenges - **Data Fusion and Quality Risks**: The reliance on multi-dimensional data for product decisions is hindered by data dispersion, format heterogeneity, and quality issues. Generative AI can process unstructured data but may produce erroneous associations due to noise, necessitating a self-adaptive data cleaning framework [1]. - **Agent Collaboration Conflicts**: Conflicts may arise among agents regarding category planning and clearance goals, exacerbated by the opaque nature of generative AI. This requires reinforcement learning to align agent objectives and create interpretable decision protocols [1]. - **Model Adaptability to Dynamic Markets**: Rapid market changes due to consumer trends or unexpected events necessitate real-time model updates, which traditional training methods struggle to provide. Incremental learning or lightweight models are needed for improved responsiveness [2]. - **Integration of Business Rules and AI Decisions**: The operational need to balance business logic with AI outputs presents challenges, as rigid rules are difficult to embed in models. Transforming business rules into optimizable constraints and establishing human-AI collaboration mechanisms is essential [3]. Solutions - **Data Collection and Preprocessing**: The system collects extensive historical sales data, real-time inventory updates, and contextual knowledge about store and product types to enhance model accuracy in identifying unsold and near-expiry items [4]. - **Model Training and Optimization**: Advanced deep learning algorithms are employed to analyze historical data, enabling the model to predict unsold and near-expiry risks while providing discount recommendations that consider operational realities [4]. - **System Integration and Application**: The AI model is seamlessly integrated into store management systems, automating the clearance process and significantly improving efficiency and accuracy in handling unsold products [5]. Key Technologies - **Large Model Application**: A robust industry intelligence model is developed through extensive data training, enhancing the system's ability to understand and analyze complex retail scenarios [7]. - **Data-Driven Optimization**: The system leverages vast amounts of unique merchant data for continuous model learning and optimization, transitioning from manual decision-making to intelligent automated processes [7]. Economic Benefits - The AI clearance system is projected to enhance monthly revenue by over 90,000 yuan and increase daily profits by over 3,000 yuan, while reducing promotional costs by 15% and maintaining a product availability rate of 98% [8]. Social and Industry Impact - The initiative aims to reduce product waste, improve consumer experience, and enhance operational efficiency, thereby contributing to job stability and sustainable economic development [8][9].
同一箱牛奶实体店卖50,为什么网上只卖25?内行人“揭开”内幕
Sou Hu Cai Jing· 2025-09-03 22:34
Core Viewpoint - The article highlights the significant price differences between online and offline retail channels, with online prices generally being lower due to various factors such as cost structure, supply chain efficiency, and sales strategies [3][4][10]. Cost Structure - Physical retail stores incur higher operational costs, averaging 25.5% of their sales revenue, primarily due to rent (8.5%), labor (8.2%), and other operational expenses [4][5]. - In contrast, e-commerce platforms maintain lower operational costs, typically around 15.5%, with major costs being warehousing and logistics (5%) and platform commissions (5%) [4][5]. Supply Chain Efficiency - Traditional retail channels involve an average of 4.2 distribution stages, leading to cumulative markups at each stage, while e-commerce channels average only 2.3 stages, significantly reducing costs [5][10]. - The direct connection between manufacturers and e-commerce platforms allows for lower prices due to fewer intermediaries [5]. Sales Strategies - E-commerce platforms often adopt a "low-margin, high-volume" strategy, leveraging data analytics to optimize inventory and pricing, resulting in a higher turnover rate (2.8 times that of physical stores) [7][10]. - Promotions and discounts on e-commerce platforms are common, with prices dropping by an average of 15% during promotional periods [9]. Product Variations - Different product versions may be offered online and offline, with online channels sometimes providing simplified packaging or larger quantities at lower prices [7][10]. - Approximately 32% of food and beverage brands create distinct products for online and offline sales to cater to different consumer preferences [7]. Quality Assurance - Quality inspection results show no significant difference in quality between online and offline products, with online goods having a 96.3% compliance rate compared to 97.1% for offline products [8]. - However, the lower entry barriers for e-commerce platforms can lead to a higher incidence of counterfeit goods, with 28.3% of consumer complaints related to product quality [9]. Consumer Behavior - Consumers are encouraged to utilize both online and offline channels based on their needs, with 65% of consumers researching both before making a purchase [11][12]. - Tools for price comparison and understanding consumer rights are recommended to help consumers make informed decisions [12]. Future Trends - The price disparity between online and offline channels is expected to decrease as traditional retailers expand their online presence and e-commerce platforms invest in physical stores, potentially reducing the average price difference from 15% to below 10% by 2030 [12][14].
大商股份上半年实现净利润3.84亿元 店铺调改与品牌升级加速
Zheng Quan Ri Bao· 2025-08-26 12:16
Core Viewpoint - The company focuses on its core retail business and has established a multi-dimensional commercial ecosystem through the integration of various business formats and digital transformation, continuously consolidating its leading position in the regional market [1][2]. Business Performance - In the first half of the year, the company reported a revenue of 3.416 billion yuan, a year-on-year decrease of 6.89%, and a net profit attributable to shareholders of 384 million yuan, down 13.57% year-on-year [4]. - The decline in overall revenue was attributed to intense competition in the consumer market and structural adjustments in some stores, although key stores managed to control the revenue decline effectively [2][4]. Business Strategy - The company is driving its department store segment through "scene reconstruction and category optimization," expanding high-efficiency categories such as outdoor sports and gold jewelry, and enhancing the shopping environment with leisure and entertainment projects [1]. - In the supermarket segment, the company operates a dual-line strategy of "premium supermarkets and community fresh food," adapting flexibly to market changes while ensuring quality control through a self-operated model [1]. - The electrical appliance chain focuses on differentiated operations, creating experiential stores and flagship stores to provide immersive shopping experiences, which have gained consumer recognition [1]. Cost Management - The company has optimized its product structure and increased the sales proportion of high-margin categories, maintaining a relatively high gross margin, which has slightly increased despite the revenue decline [2]. - Through refined management, the company has continuously optimized costs, although the total expense reduction was less than the decline in gross profit [2]. Strategic Partnerships - The company has strengthened its strategic partnerships with over 20 leading brands, including Anta Group, Youngor Group, and MAC Cosmetics, to enhance brand strategy and drive sales growth [2].
从多元需求中发现商机
Ren Min Ri Bao· 2025-08-26 09:36
Core Viewpoint - The convenience of online shopping does not diminish the appeal of physical stores, which continue to attract consumers by offering unique experiences and services that cannot be replicated online [1] Group 1: Consumer Behavior - Consumers today are purchasing not only products but also experiences and emotions, seeking both cost-effectiveness and emotional value in their shopping [1] - The diverse needs of consumers can be understood through their shopping habits, indicating a broad opportunity for physical stores to cater to these demands [1] Group 2: Business Opportunities - Physical retail stores can enhance shopping experiences by leveraging their unique advantages, such as providing fresh and comfortable experiences and services [1] - By creating new shopping scenarios and models, physical stores can boost consumer engagement and contribute to economic growth [1]
从多元需求中发现商机(编辑手记)
Ren Min Ri Bao· 2025-08-25 21:52
Core Insights - The convenience of online shopping has not diminished the appeal of physical stores, which continue to attract consumers due to unique experiences and services [1] - Consumers today seek not only products but also experiences and emotions, emphasizing both cost-effectiveness and emotional value in their purchases [1] - Physical retail stores are leveraging their advantages to enhance shopping experiences, creating new consumption scenarios and models that contribute to economic growth [1] Group 1 - The rise of online shopping has made purchasing easier, yet physical stores remain vibrant and popular among consumers [1] - Consumers are increasingly valuing the experience and emotional satisfaction associated with shopping, beyond just the products themselves [1] - By creating engaging shopping environments and providing face-to-face services, physical retailers are enhancing customer experiences and driving consumer interest [1] Group 2 - The diverse needs of consumers can be understood through their shopping habits, revealing significant opportunities for physical retail [1] - By capitalizing on their unique strengths, physical stores can offer fresh and comfortable experiences, boosting consumer engagement and economic activity [1]
商务部消费促进司负责人谈2025年7月我国消费市场情况
Shang Wu Bu Wang Zhan· 2025-08-22 07:05
Group 1 - The overall development of China's consumption market in July is stable, with total retail sales of consumer goods reaching 3.88 trillion yuan, a year-on-year increase of 3.7%, which is 1 percentage point higher than the same period last year [1] - From January to July, total retail sales of consumer goods amounted to 28.42 trillion yuan, with a year-on-year growth of 4.8%, and service retail sales increased by 5.2% [1] - The retail sales of goods showed steady growth, with home appliances, furniture, and mobile phones continuing to sell well. In July, retail sales of goods increased by 4.0%, with retail sales of home appliances, furniture, communication equipment, and cultural office supplies growing by 28.7%, 20.6%, 14.9%, and 13.8% respectively [1] Group 2 - The summer consumption highlights include a strong performance in cultural, sports, and tourism sectors, with double-digit growth in retail sales for leisure services, tourism consulting, and transportation services [2] - The popularity of summer vacation destinations surged, with a significant increase in searches for "summer cooling destinations." Museum bookings saw a year-on-year growth of over 200% [2] - The online retail sector experienced rapid growth, with online retail sales increasing by 9.2% year-on-year, and physical goods online retail sales growing by 6.3%, outpacing the overall retail sales growth by 1.5 percentage points [2]