Core Viewpoint - New World Development's subsidiary, New World Properties, has invested over HKD 10 million in pet-friendly floral decorations and activities for the Lunar New Year, successfully attracting a large number of families, visitors, and pet owners to the shopping center [1] Group 1: Financial Impact - The promotional activities led to an average increase in foot traffic by approximately 10% and a revenue growth of about 12% for merchants, particularly benefiting sectors such as dining, fashion, beauty, electronics, and jewelry [1] - Average consumer spending recorded during the Lunar New Year period exceeded HKD 5,000, driven by visitors from Guangdong province [1] Group 2: Infrastructure and Amenities - New World Properties has been actively enhancing the shopping center's facilities to be more pet-friendly, currently featuring over 30 pet-friendly restaurants and shops [1] - Plans are in place to transform the first floor into a Pets Park by the end of the year, which is expected to bring new consumer dynamics to the shopping center [1] Group 3: Visitor Demographics - The implementation of the "Southbound" policy has resulted in a consistent influx of visitors from cities like Guangzhou, Zhongshan, Zhuhai, and Jiangmen, with an average stay of about 3 hours [1] - Many visitors during the Lunar New Year are families looking to purchase festive goods and experience local Hong Kong cuisine, contributing to the overall business performance of the shopping center [1]