宠物展国际化战略

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亚宠展规模再创新高,年轻消费者占比超7成
Di Yi Cai Jing· 2025-08-12 03:18
Core Insights - The 27th Asia Pet Expo will take place from August 20 to 24, 2025, at the Shanghai New International Expo Center, marking a record scale for the event this year [1] - The expo will cover 31,000 square meters, featuring over 2,600 exhibitors and is expected to attract more than 510,000 attendees, including 120,000 professionals and 390,000 pet consumers [1] - The event targets pet owners of all ages, with young consumers now representing over 70% of the audience [1] - The internationalization strategy of the Asia Pet Expo has led to a consistent attendance of over 6,000 overseas visitors from more than 90 countries in the past two years, with a projected growth rate of over 40% for 2024 [1] - Despite global market tensions, the number of overseas attendees is expected to reach new highs this year [1]