Core Insights - The pet economy in China is rapidly growing, driven by urbanization, aging population, and increasing pet ownership, with pet numbers expected to reach 124 million by 2024, a 2.1% increase year-on-year [1] - The pet medicine market in China is projected to grow from 9.39 billion yuan in 2020 to 20.95 billion yuan in 2024, with a compound annual growth rate (CAGR) of 22.2% [1][2] - By 2029, the pet medicine market is expected to reach 35.41 billion yuan, with a CAGR of 10.4% from 2025 to 2028 [2] Market Dynamics - The pet medicine market is currently dominated by foreign companies, with major players including Merck, Bayer, and Zoetis, while domestic companies are beginning to establish a foothold [3] - The approval process for new pet medicines has been slow, with only two new class one pet drugs approved in the past eight years, indicating a market that has been more focused on generic drugs [3][4] - Domestic companies are improving their product quality and expanding their product lines, with 11 companies having cat trivalent vaccines approved for sale by 2024 [4][5] Competitive Landscape - Domestic pet medicine companies are enhancing their competitiveness through improved quality control, targeted efficacy, and compliance with international standards [5] - The shift in consumer perception towards domestic pet medicines is creating opportunities for local brands to expand their market share [5] - Companies like Guangzhou Pharmaceutical Group and China Resources Sanjiu are entering the pet medicine market, indicating a trend of cross-industry participation [6] Challenges and Strategies - Companies entering the pet medicine market face challenges such as adapting to animal-specific formulations and building effective marketing teams [7][8] - Successful market entry requires a focus on channel development, with both online and offline strategies being essential for growth [8][10] - Companies are advised to develop innovative products that meet market demands and avoid homogenization, while also considering global supply chain restructuring and market diversification [10][11] Future Outlook - The future of the pet medicine market will involve a shift from treatment-focused products to comprehensive health management solutions [12] - Companies that can transition to preventive health management will likely dominate the market, as consumer preferences evolve towards holistic pet care [12]