Core Viewpoint - The pet consumption market is experiencing strong growth, with a focus on product refinement and functionality, as highlighted by the recent pet exhibition in Shanghai [1] Product Trends - The trend towards functional and refined pet food is rising, with an increase in players in the fresh and prescription food segments [2] - Functional pet food is becoming more popular, addressing specific needs for different life stages, such as growth for puppies and joint protection for older pets [2] - High-end pet food, particularly prescription and fresh food, is seeing increased competition, with domestic brands starting to enter a market previously dominated by imports [2] Marketing Strategies - The pet industry is shifting towards a "content + social" marketing approach, enhancing offline experiences to drive online engagement [3] - Brands are utilizing offline events to attract new customers and improve user profiles for targeted marketing [3] - Interactive activities and promotions at exhibitions are being used to engage consumers and promote products [3] Competitive Landscape - The competition in the pet food industry is intensifying, with a focus on innovation and differentiation among brands [4] - Domestic brands are moving upmarket, leveraging flexibility and pricing advantages, while international brands are increasing their marketing efforts in the mid-to-high-end segments [4] - The concentration of top brands is increasing, but competition among them remains fierce [4] Investment Recommendations - Companies with strong R&D capabilities and brand management are recommended, as the pet food sector is in a stable growth phase [5] - Key companies to watch include Zhongchong Co., Ltd. and Guibao Pet, which have strong operational and R&D capabilities [5] - Attention should also be given to Yuanfei Pet and Petty Co., Ltd. for their potential in the market [5]