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上半年南京星级饭店客房出租率全省第一
Nan Jing Ri Bao· 2025-08-06 02:41
Group 1 - The Nanjing cultural tourism market has seen significant growth in 2023, with new attractions and activities attracting visitors to stay longer [1][4] - The average occupancy rate of star-rated hotels in Nanjing for the first half of the year was 60.2%, surpassing the provincial average by 12.76 percentage points [2][5] - Total revenue from star-rated hotels in Nanjing exceeded 20.57 billion yuan, with an average room price of 486 yuan per night [2][5] Group 2 - The Huangpu Hotel reported a 76% occupancy rate in the first half of the year, which increased to 94% during the summer peak season, with 85% of guests coming from outside the province [2][3] - Other hotels, such as Jinling Hotel and Nanjing Intercontinental, also reported high occupancy rates, with Jinling Hotel reaching approximately 83% and Nanjing Intercontinental exceeding 90% during weekends [2][3] - Innovative marketing strategies, such as fan-friendly packages and partnerships with travel agencies, have contributed to the success of these hotels [3][5] Group 3 - The city has implemented various supportive policies to empower the hotel industry, including live streaming and collaborative marketing efforts [5][6] - The "Enjoy '1+3' Discount Activity" launched in May allows ticket holders of major events to receive discounts on local attractions, accommodations, and dining, with 323 businesses participating [6] - A new service called "Easy Travel Nanjing" has been introduced, providing luggage delivery to homes, enhancing the overall visitor experience [6]