政企学研共聚首，共话消费新未来。本届大会将邀请中央单位有关部门负责人、行业组织代表、知名学者及企业嘉宾，聚焦消费政策导向、市场创新趋 势等前沿议题，围绕培育新型消费、创新消费场景、提升消费信心等话题展开深度交流，为释放消费潜力、扩大内需凝心聚力。 本次大会将以"新格局、新供给、新引擎"为主题，采取"深度交流+场景体验+系列直播"的线上线下创新互动形式，多维展现国民消费领域的发展成果与 创新实践。 2025年是"十四五"收官之年，也是"十五五"规划的谋篇布局之年。消费环境迎来哪些新升级？市场又涌现了哪些新活力？消费理念发生了怎样的新变 化？为洞察新格局、激发新供给、驱动新引擎，11月29日，人民网将在北京举办2025国民消费大会。人民优选主题体验、"百日直播行动·AI赋能美好生 活"系列直播也将同步开启。 作为大会重要配套环节的"精品消费月·职工关爱季"主题活动将同步启动。该活动将联合在京机关企事业单位的工会部门、后勤保障部门，围绕健康消 费、绿色消费、智能消费、时尚消费，借势元旦、春节"双节"节点，持续开展"精品消费月·职工关爱季"活动，并根据职工需求，引进一批消费精品，打造 人民优选服务专区。此外，全国驻京 ...

Core Viewpoint - The 2025 Foshan Sanshui Music Beer Festival successfully attracted a large audience, featuring popular band Supper Moment, and transformed the Yunxiu Mountain Sports Stadium into a vibrant celebration of music and beer [1][21]. Group 1: Event Highlights - The festival was held for the first time at Yunxiu Mountain Sports Stadium, enhancing the experience with a musical atmosphere [3][21]. - Supper Moment's performance led to a passionate sing-along, creating a lively environment for attendees [1][18]. - The event attracted music fans from the Guangdong-Hong Kong-Macao Greater Bay Area, showcasing its regional appeal [9][18]. Group 2: Innovative Features - The festival featured four distinct themed markets, collaborating with local beverage companies to create a unique "music + beer" experience for young people [18]. - The transformation of the soccer field into a grass music venue and market highlighted the city's vitality and industrial strength [16][21]. - The event successfully combined elements of sports and entertainment, continuing the energetic spirit of the previous "La Liga" events held in Foshan [13][21].

Group 1: Core Insights - The article highlights the expansion of consumption scenarios in Tianjin, focusing on the "one circle, one area" initiative to enhance community consumption and immersive cultural tourism experiences [1][2] - By the first half of 2025, the per capita consumption expenditure of Tianjin residents is projected to reach 18,673 yuan, reflecting a 4.0% increase compared to the previous year [1] - The fifth Haihe International Consumption Season has been launched, featuring ten flagship events, including a shopping festival and a night life festival, running until the end of September [1] Group 2: New Consumption Scenarios - The "New Business Circle" in Wuqing District is designed to attract inbound consumption, offering tax refund services for foreign tourists spending over 200 yuan [2] - Major shopping centers in Tianjin's key business districts are focusing on "first launch economy," introducing new products and experiences to attract consumers [2] - The introduction of various cultural and sports events, such as the Football Carnival and national-level competitions, aims to integrate sports with consumption [2] Group 3: Community Consumption Innovations - Financial institutions, property companies, and community organizations are collaborating to create "property community managers" and "15-minute convenient living circles," enhancing local service offerings [3][4] - The "Jixiang Property Pass" digital financial product integrates financial services with community needs, providing a seamless connection between financial services and daily life [3][4] - The implementation of the "Jixiang Property Pass" has led to increased property payment rates and reduced operational costs for property management companies [4] Group 4: Future Plans - Tianjin Rural Commercial Bank has completed pilot projects for two living circles in the Xinhai District and plans to establish five living circles by the end of 2025, with a goal of 20 by 2027 [5]

Group 1 - The core idea is that by 2025, the country aims to innovate diverse consumption scenarios, leveraging idle assets like old buildings and factories to create rich experiential projects that attract tourists [1] - Various regions are revitalizing idle assets by integrating unique cultural IPs and designing engaging experiences to stimulate consumption [1][9] - The transformation of old spaces into new commercial landmarks is becoming a trend, with creative and new business formats emerging from industrial sites [9][17] Group 2 - The newly opened marine-themed post office in Qingdao has attracted a large number of visitors, showcasing marine life through interactive displays [3] - In Chengdu, the panda-themed post office has introduced AI-customized souvenirs and regularly hosts cultural events, enhancing visitor engagement [5] - The D19 district in Baoding, transformed from an old factory into a sports venue, has hosted over 1,700 events since its reopening, indicating a successful repurposing of space [11] Group 3 - The average increase in consumption from urban renewal projects is estimated to be over 50%, contributing to job creation in various service sectors [17] - Experts emphasize the importance of accurately identifying cultural IP values and innovatively utilizing existing spaces to enhance consumer experiences [20] - The establishment of a dedicated urban renewal fund could attract long-term capital from insurance and pension funds, further promoting diverse consumption scenarios [24]

Group 1 - The transformation of old spaces into new consumer destinations is a growing trend, attracting young people and creating vibrant cultural experiences [1][5][17] - The "Marine Research Theme Post Office" in Qingdao, which was previously idle for four years, attracted over 100,000 visitors during the summer of 2025, showcasing the potential of repurposed spaces [5][8] - The "Panda Post Office" in Chengdu generated over 10 million in annual revenue by integrating AI and cultural activities, indicating a shift in the role of post offices from traditional mailing services to interactive cultural hubs [8] Group 2 - The D19 district in Baoding, once a village enterprise area, has transformed into a trendy gathering place with an average daily foot traffic of 5,000 during the summer, demonstrating the success of repurposing industrial spaces [11][14] - Government initiatives focusing on "space招商" (space investment) have led to a unified exterior planning and market-driven content, resulting in a significant increase in consumer spending, with direct consumption from sports events alone reaching approximately 2.7 billion since 2025 [14][16] - Nationwide, urban renewal projects have shown an average consumption growth of over 50%, highlighting the economic impact of revitalizing old industrial sites [16][17]

Core Viewpoint - Xiamen is experiencing a surge in tourism and cultural consumption, driven by innovative consumption scenarios and the expansion of cultural and tourism demand [1]. Group 1: Tourism and Cultural Consumption - Xiamen has been actively innovating consumption scenarios, particularly in cultural tourism, to attract visitors [1]. - Popular attractions include the "Yujian Minnan: Time Fantasy" theme park, Zhongshan Road pedestrian street, and Gulangyu Island, which are contributing to the city's "sweet economy" [1]. Group 2: Visitor Engagement - On August 23, tourists were seen engaging with various attractions, such as taking photos at Gulangyu Island's Bagua Building [3]. - The Gulangyu marriage registration center is also a point of interest, showcasing traditional Minnan wedding customs and providing a unique experience for visitors [5].

Core Viewpoint - The Beijing Universal Resort is set to launch its "Stunning" Universal theme event from September 5 to November 2, 2025, as part of efforts to enhance consumer experiences and drive growth in the cultural tourism industry [1][3]. Group 1: Event Details - The "Stunning" Universal theme event aims to break traditional theme park boundaries by focusing on immersive experiences and integrating IP resources, creating a multi-sensory and interactive experience system [3]. - The event will feature original characters such as the Demon Rabbit and the Enigmatic Fox, along with special guest Ha Mi Ku Ma, offering limited performances and interactive experiences to foster emotional resonance among visitors [3][5]. Group 2: Experience and Consumption - The event will introduce themed merchandise and dining options, including punk-style Demon Rabbit products and creative food items like "Enigmatic Party" drinks, forming a complete cycle of "experience-consumption-memorial" [5]. - As a significant practice in innovative consumption scenarios, the "Stunning" Universal event is expected to boost local nighttime economy and themed consumption, injecting youthful and international content vitality into the city's cultural tourism brand [5].

Group 1 - The summer tourism season has seen various regions launching unique tourism products and innovative consumption scenarios to stimulate summer consumer activity [1] - Popular "cooling off" destinations include Tianshan Tianchi in Xinjiang, which has an average temperature of around 20°C, attracting approximately 120,000 visitors in July [3] - New attractions and upgrades in scenic areas, such as the water sports center in Yunnan's Puzhehei and the themed light shows in Anhui's Chizhou, enhance the tourist experience [3] Group 2 - Special events and activities, such as the national finals of village basketball in Guizhou and community sports festivals in Jiangsu, have significantly boosted tourism, with Guizhou receiving over 760,000 visitors and generating a tourism revenue of 787 million yuan [5] - In Ningxia's Yinchuan, unique activities like drone light shows and folk music festivals have attracted over 2 million visitors, enhancing the local tourism experience [7] - Fujian's Xiamen is set to host over 4,400 performances, contributing to the "performance economy" and enriching the tourism landscape [8]

Group 1 - The Nanjing cultural tourism market has seen significant growth in 2023, with new attractions and activities attracting visitors to stay longer [1][4] - The average occupancy rate of star-rated hotels in Nanjing for the first half of the year was 60.2%, surpassing the provincial average by 12.76 percentage points [2][5] - Total revenue from star-rated hotels in Nanjing exceeded 20.57 billion yuan, with an average room price of 486 yuan per night [2][5] Group 2 - The Huangpu Hotel reported a 76% occupancy rate in the first half of the year, which increased to 94% during the summer peak season, with 85% of guests coming from outside the province [2][3] - Other hotels, such as Jinling Hotel and Nanjing Intercontinental, also reported high occupancy rates, with Jinling Hotel reaching approximately 83% and Nanjing Intercontinental exceeding 90% during weekends [2][3] - Innovative marketing strategies, such as fan-friendly packages and partnerships with travel agencies, have contributed to the success of these hotels [3][5] Group 3 - The city has implemented various supportive policies to empower the hotel industry, including live streaming and collaborative marketing efforts [5][6] - The "Enjoy '1+3' Discount Activity" launched in May allows ticket holders of major events to receive discounts on local attractions, accommodations, and dining, with 323 businesses participating [6] - A new service called "Easy Travel Nanjing" has been introduced, providing luggage delivery to homes, enhancing the overall visitor experience [6]

Core Insights - In the first half of the year, China's total retail sales of consumer goods reached 24,545.8 billion yuan, with a year-on-year growth of 5% [1] - International luxury brands are actively innovating consumer experiences to deepen their presence in the Chinese market [1] Group 1: Market Trends - A new flagship store in Shanghai combines exhibition, dining, and retail, attracting an average of 2,000 visitors daily, with bookings for August fully booked [3] - The flagship store's opening month saw regional foot traffic increase to three times the usual levels [3] Group 2: Cultural Integration - Luxury brands are exploring new ways to integrate with local culture, exemplified by a renovated old house in Shanghai that offers a unique shopping experience [5] Group 3: Expansion and Upgrades - In 2024, 278 luxury brands are expected to open approximately 350 new stores in China, with 215 in first-tier cities and 137 in non-first-tier cities [7] - 89 brands are set to upgrade 430 stores, focusing on digital transformation and enhancing customer service spaces [7] Group 4: Shift in Business Strategy - International luxury brands are shifting from selling products to promoting a lifestyle, utilizing various non-store formats to create synergies with traditional retail [9]