Core Viewpoint - The hotel industry is experiencing a significant decline in occupancy rates during the National Day holiday, with many hotels reporting lower than expected bookings, particularly in tourist destinations that require air travel [1][10][12]. Group 1: Hotel Performance - A five-star hotel in Lijiang reported occupancy rates of only 20% on October 1, increasing slightly to 23% on October 2, but then dropping to as low as 11% by October 5 [3][4]. - A hotel in Sichuan maintained occupancy rates above 75% on October 2 and 3, but saw a rapid decline to below 30% by October 4 and 5 [6][5]. - Many hotel operators noted that this year's National Day holiday resembles the booking patterns of smaller holidays like the Dragon Boat Festival, rather than the typical surge seen during the Golden Week [5][10]. Group 2: Booking Trends - There is a noticeable trend of last-minute bookings, with many guests waiting until just days before the holiday to make reservations, which is more pronounced than in previous years [15][16]. - The booking behavior is influenced by weather forecasts, with guests in regions like the Pearl River Delta waiting until closer to the holiday to check the weather before making decisions [20][21]. - The overall sentiment among hotel operators is that guests are tightening their budgets, leading to a shift in the type of clientele, with more price-sensitive customers dominating the market [23][30]. Group 3: Market Dynamics - The hotel industry is facing challenges as guests opt for alternative accommodations, such as camping or staying in their vehicles, due to rising costs associated with flights and hotels [26][29]. - Some hotel operators are adapting by diversifying their offerings, such as selling local products or engaging in live streaming sales, to supplement their income [40][41]. - The traditional expectations of the Golden Week are changing, with operators now seeking alternative revenue streams as the holiday's profitability diminishes [43][44].