Core Insights - The company's growth has been driven by a willingness to invest ahead of what may seem financially advisable, emphasizing the importance of proactive planning and alignment within teams [1][2][4] - The finance team is rebranded as "Acceleration," focusing on enabling growth rather than imposing restrictions, which fosters a collaborative environment [8][22] - The company has achieved a valuation of $1.2 billion since 2022, reflecting strong demand for its data activation platform and a disciplined investment approach [5] Investment Strategy - The company prioritizes customer-centric culture, viewing customer investment as akin to marketing spend, which leads to referrals and new business opportunities [12][14] - Relationships with large enterprise customers, such as the NBA and Plaid, validate the company's technology and service capabilities, contributing to strong net revenue retention [13] Operational Efficiency - The CFO emphasizes the need to identify internal speed limits that may hinder growth, focusing on cross-functional collaboration to break down silos [3][10] - The finance team is involved in strategic decision-making, balancing speed and precision in data-driven choices, with a preference for timely decisions over perfect accuracy [20][21] Team Dynamics - Hiring practices focus on individuals who align with the growth-oriented mindset, fostering trust and collaboration between finance and other departments [9][22] - The company encourages a culture where finance acts as a growth partner, advising on staffing and investment needs rather than restricting spending [22][23]