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如何通过玩美数据提升企业出海服务效果?
Sou Hu Cai Jing· 2025-11-25 04:03
and ly fi 302 - 19 , which TIP 20 ar Be 官 小鱼 n - Bu 7 PB 1 8 4 在当前全球化背景下,企业的出海服务不仅需要强有力的市场调研分析报告来提供决策依据,还需结合实际情况制定有效的解决方案。通过深入分析各国的 海外市场特点,企业能更好地了解消费者需求与偏好。这不仅关乎产品设计,也直接影响到尾端的海外市场营销策略。数据驱动的方法能够加速这一过程, 使企业更加敏捷地应对竞争环境。结合成功的企业出海服务案例,我们可以看到,通过精准的数据解决方案,企业能够提升服务效率和客户满意度,从而实 现长远的发展目标。 在企业出海的过程中,市场调研分析报告扮演着至关重要的角色。这些报告通过收集和分析来自不同国家和地区的市场调研数据,帮助企业深入了解各个海 外市场的特点。比如,报告中可以揭示特定市场的消费习惯、文化差异及竞争环境,从而为企业制定有效的海外市场营销策略提供支持。此外,借助数据分 析工具,企业能够实时监控消费者反馈和竞争对手动向,有效调整策略,以更好地适应不断变化的市场动态。这种系统的洞察不仅帮助企业抓住机遇,也能 有效降低风险,提高成功概率。 在当前的国际市场环境 ...
战略学家滕斌圣简介|2026年滕斌圣教授擅长演讲主题方向
Sou Hu Cai Jing· 2025-11-20 07:40
滕斌圣教授简介 滕斌圣教授是长江商学院战略学教授、副院长,同时担任新生代独角兽全球生态体系研究中心主任及跨国公司研究中心主任。他于1998年在纽约市立大学获 得战略学博士学位,随后在美国乔治·华盛顿大学商学院执教近十年,历任战略学副教授、博士生导师,并享有终身教职,主导该校战略学博士项目。2006 年加入长江商学院后,他持续深耕战略管理领域,兼任十余家上市公司独立董事,并为世界银行、中国移动、腾讯等机构提供咨询。 滕教授的研究成果被《管理学会评论》《组织科学》等顶尖期刊收录,两部中文专著《企业战略》(2015)与《从颠覆到重生》(2017)广受关注。他提出 的"战略生态位构建""耐心资本推动颠覆性创新"等理论框架,以及"黑马训练营"模式,在学术界与企业界均产生深远影响。其研究被《华尔街日报》《华盛 顿邮报》等媒体报道,战略联盟相关成果更被全球战略学教材广泛引用。 2026年滕斌圣教授擅长演讲主题方向 1. 独角兽企业与全球化生态 2. 战略联盟与跨界合作 3. 企业转型与数字化战略 4. 全球化与本土化战略 5. 决策逻辑与数据驱动 核心内容:滕教授基于对独角兽企业的持续研究,可深入剖析国际局势下独角兽的生存 ...
以数据驱动决策,助力客户公司成功申报“专精特新”企业
QYResearch· 2025-11-18 01:52
最终,通过大量数据交叉验证与市场占有率分析, QYResearch发现客户公司在一个特定细 分产品领域已具备显著竞争优势,不仅拥有自主知识产权,而且在行业内处于领先地位。这一 发现成为推动申报策略调整的重要契机。 QYResearch以数据驱动决策,助力客户公司成功申报"专精特新"企业 在数字经济日益发展的今天,数据不仅是企业发展的 "新石油",更是决策的关键依据。作为全 球领先的市场研究与咨询机构,QYResearch始终坚持"数据驱动决策"的理念,致力于为客户提供深 度的行业洞察、准确的市场判断和战略性的发展建 。 QYResearch成功协助客户公司完成"专精特 新"企业申报,正是这一理念的典型案例。 初始申报受阻,问题出在 "产品方向" 客户公司是一家在智能制造领域深耕多年的高新技术企业,具备较强的研发实力和一定的市 场知名度。在首次与 QYResearch接洽时,客户公司明确表示希望申报"专精特新"中小企业认 证,并认为自己当前主打的一款通用型产品具有显著优势,具备申报资格。 然而,在初步了解客户需求并开展市场调研后, QYResearch的研究团队发现,该通用产品 虽然技术成熟,但在行业中缺乏显著 ...
探迹并购真爱美家:“AI智能体”能重塑产业么?| 出海参考
Tai Mei Ti A P P· 2025-11-17 12:29
Core Viewpoint - The acquisition of a 29.99% stake in Zhenai Meijia by Tanjie Technology is a strategic move aimed at enhancing operational capabilities through AI integration, reflecting a broader trend of traditional manufacturing companies seeking digital transformation in response to global trade challenges [1][2][7]. Company Overview - Zhenai Meijia, a home textile company based in Yiwu, Zhejiang, specializes in the design, production, and sales of household textiles, particularly blankets, with annual revenues ranging from 800 million to 1 billion yuan, 80% of which comes from overseas markets [1][3]. - The company has faced declining revenues and profits in 2023 and 2024, attributed to increased competition from Southeast Asia, rising operational costs, and a slowdown in global demand for textiles [3][4]. Industry Context - The global trade environment is shifting, with many export-oriented manufacturing companies experiencing growth anxiety due to rising costs and competition [3][4]. - China's foreign trade growth has significantly slowed, with a drop in textile and apparel exports by 8.1% in 2023, following a peak growth of 21.4% in 2021 [3][4]. Strategic Integration - The partnership between Zhenai Meijia and Tanjie Technology is characterized as a "deep integration" rather than a simple financial merger, aiming to leverage AI capabilities to transform traditional manufacturing processes [2][7]. - Tanjie Technology, a company focused on AI and big data applications, is positioned to enhance Zhenai Meijia's operational efficiency and market responsiveness through its AI-driven solutions [8][10]. AI and Digital Transformation - The integration of AI is seen as crucial for future competitiveness, with a shift from traditional resource and scale advantages to data-driven decision-making and automated operations [4][6]. - A significant majority of companies (89.84%) are reportedly applying AI in their operations, with a focus on data analysis and customer service [6][15]. - Tanjie Technology's AI solutions are designed to optimize sales processes and enhance customer engagement, which is essential for Zhenai Meijia's international expansion and operational efficiency [10][13]. Future Outlook - The collaboration is expected to set a precedent for the integration of AI in traditional industries, marking a transition from superficial AI applications to deep, transformative implementations [17]. - The success of this integration will depend on overcoming challenges related to data quality, organizational restructuring, and the effective collaboration between human and AI agents [15][17].
多区域连锁管理!万象数据协同比蔬东坡好,跨店运营顺畅
Sou Hu Cai Jing· 2025-11-14 05:33
| 区域 | 数据更新频率 | | 销售预测准确率 库存周转率 | | --- | --- | --- | --- | | 区域A 每日更新 | | 90% | 5次/年 | | 区域B 每周更新 | | 85% | 4次/年 | | 区域C 每月更新 | | 80% | 3次/年 | 通过这种系统化的数据整合,连锁企业在应对市场变化时,可以更加灵活和高效,从而有效提升整体管理水平。 蔬东坡在跨店运营中,通过万象数据协作实现了有效的战略转型。首先,他们整合了各个门店的数据,构建了一个全面的数据库。这一过程让管理层能实时 监控各店的销售情况、库存水平及顾客反馈,从而做出快速反应。此外,借助数据分析工具,蔬东坡能够识别出不同门店的运营模式和客户偏好,进而制定 个性化的营销策略。这不仅提高了顾客满意度,也推动了销售业绩的提升。通过这些措施,蔬东坡成功实现了数据驱动决策,确保了多区域连锁业务的高效 运行。 万象生鲜配送系统高效解决各种生鲜行业内的痛点问题 在多区域连锁企业的管理中,万象数据协作为提升效率提供了重要支撑。通过集成和分析各店的数据,企业能够实时掌握销售动态和运营状况,从而增强市 场反应能力。特别是以蔬东坡 ...
代运营公司的数据分析与报告体系:从数据驱动到实时决策
Sou Hu Cai Jing· 2025-11-10 15:11
一、代运营数据分析的核心流程与工具 1、数据采集与清洗 代运营公司需从多渠道(如电商平台、社交媒体、CRM系统)采集原始数据,包括流量、 在数字化运营时代,代运营服务的核心竞争力之一在于其数据化能力。通过精准的数据分析与可视化报 告,代运营公司不仅能帮助客户优化运营策略,还能实现实时监控和动态调整。本文将结合行业实践, 解析代运营公司的数据分析流程、报告生成机制,并重点探讨收费范围与实时运营管理的实现路径。 ...
OpusClip 增长秘诀:如果每个阶段只让我选一件事做 | 42章经
42章经· 2025-11-02 13:30
Core Insights - OpusClip is recognized as one of the most successful AI products among overseas Chinese in recent years, with significant growth driven by strategic partnerships and user engagement [2][4]. Customer Acquisition - In the early stages of customer acquisition, it is crucial to identify true partners rather than affiliates, as partners are genuine users who can provide valuable feedback and support [9][12]. - Collaborating with content creators (KOLs) can effectively expand user reach, but it is essential to establish stable economic relationships to sustain long-term cooperation [18][20]. - Focusing on a small number of high-quality creators rather than a broad approach can lead to better results in user acquisition [22][32]. Conversion Strategies - Pricing strategies should be dynamic and tailored to user needs, with a focus on customization to enhance perceived value [39][41]. - Protecting the interests of existing users during pricing adjustments is vital for maintaining loyalty and positive word-of-mouth [46][47]. - Implementing A/B testing for pricing and user interface can lead to significant improvements in conversion rates [50][51]. Retention - Retention is identified as a critical long-term growth metric, as it directly impacts the potential scale of paid users [54][56]. - Establishing a feedback loop centered around customer service can enhance product iterations and user satisfaction [63][66]. - Collecting user feedback from various channels and ensuring a transparent product roadmap can help in addressing user needs effectively [71][79]. Insights and Data Utilization - Data-driven decision-making is essential throughout the product lifecycle, with an emphasis on identifying high-impact actions in the early stages [85][86]. - Utilizing SaaS tools for A/B testing and user feedback collection can streamline processes and reduce costs for startups [98][100]. - Continuous testing and adaptation of strategies based on user behavior and feedback are crucial for sustained growth [130][132].
Verisk Analytics (NASDAQ:VRSK) Faces Challenges but Holds Growth Potential
Financial Modeling Prep· 2025-10-30 18:14
Core Insights - Verisk Analytics (NASDAQ:VRSK) is a data analytics and risk assessment company serving various industries, including insurance, energy, and financial services, known for its data-driven insights [1] - RBC Capital has set a price target of $250 for Verisk, indicating a potential price increase of approximately 20.19% from its current price of $208, despite a recent stock decline [2][6] Financial Performance - Verisk reported third-quarter revenue of $768 million, a nearly 6% increase from the same period in 2024, but below analysts' expectations of over $776 million [3] - The company's non-GAAP net income reached just under $241 million, or $1.72 per share, slightly exceeding the consensus estimate of $1.70 per share [3][6] Market Reaction - Following the mixed financial results, investor dissatisfaction led to a stock sell-off, with Verisk's stock currently priced at $212.01, reflecting a 1.93% increase [4] - Over the past year, Verisk's stock has fluctuated between a high of $322.92 and a low of $196.995, with a market capitalization of approximately $29.62 billion [5]
How Hightouch’s CFO Cherry Miao scaled finance to a $1.2B valuation
Yahoo Finance· 2025-10-23 10:55
Core Insights - The company's growth has been driven by a willingness to invest ahead of what may seem financially advisable, emphasizing the importance of proactive planning and alignment within teams [1][2][4] - The finance team is rebranded as "Acceleration," focusing on enabling growth rather than imposing restrictions, which fosters a collaborative environment [8][22] - The company has achieved a valuation of $1.2 billion since 2022, reflecting strong demand for its data activation platform and a disciplined investment approach [5] Investment Strategy - The company prioritizes customer-centric culture, viewing customer investment as akin to marketing spend, which leads to referrals and new business opportunities [12][14] - Relationships with large enterprise customers, such as the NBA and Plaid, validate the company's technology and service capabilities, contributing to strong net revenue retention [13] Operational Efficiency - The CFO emphasizes the need to identify internal speed limits that may hinder growth, focusing on cross-functional collaboration to break down silos [3][10] - The finance team is involved in strategic decision-making, balancing speed and precision in data-driven choices, with a preference for timely decisions over perfect accuracy [20][21] Team Dynamics - Hiring practices focus on individuals who align with the growth-oriented mindset, fostering trust and collaboration between finance and other departments [9][22] - The company encourages a culture where finance acts as a growth partner, advising on staffing and investment needs rather than restricting spending [22][23]
抖音推广实战:高效营销方案与创新方式解析
Sou Hu Cai Jing· 2025-10-21 17:16
Core Insights - Douyin has emerged as a new battleground for brand marketing in the global short video wave, necessitating innovative strategies to stand out [1] Group 1: Target Audience and Content Creation - Precise positioning is crucial for success, requiring companies to define target audience profiles based on demographics and interests, and tailor content accordingly [3] - Content creation should break conventional thinking, focusing on short, engaging videos (15-60 seconds) that capture attention within the first 3 seconds [3] - Utilizing storytelling techniques to integrate brand concepts into relatable scenarios enhances viewer engagement, while leveraging popular music and effects increases interactivity [3] Group 2: Matrix Strategy and Ecosystem Building - A matrix layout can amplify dissemination effects, with a main account establishing brand identity and multiple niche sub-accounts creating a synergistic ecosystem [3] - Regularly planned cross-account activities, such as challenge events and live interactions, boost user engagement and facilitate internal traffic flow [3] Group 3: Data-Driven Decision Making - Data-driven decision-making is essential, involving real-time monitoring of key metrics like views, likes, and conversion rates to optimize strategies [4] - A/B testing different elements such as cover images and titles helps identify the most effective combinations [4] - Active management of the comment section to address user inquiries and gather feedback is vital for continuous improvement [4] Group 4: Strategic Planning and Professional Partnerships - Douyin promotion is not merely a competition for traffic but requires systematic strategic planning across various stages from insights to execution [6] - Collaborating with professional partners who possess industry experience and resources is critical for gaining a competitive edge in the Douyin ecosystem [6] - Adapting to changes and mastering practical techniques will enable brands to shine uniquely on the Douyin platform [6]