Group 1 - The core point of the article is that Focus Media plans to acquire 100% equity of New Trend Media for 8.3 billion yuan, finalizing the deal after four months of negotiations [2][4] - The acquisition will be executed through a combination of issuing shares and cash payments, with a total of 1.44 billion shares to be issued, increasing the total share capital of Focus Media to 15.882 billion shares [4][5] - This transaction does not constitute a major asset restructuring or a change in control of the listed company, but it is classified as a related party transaction [4][5] Group 2 - Focus Media's main business involves the development and operation of outdoor advertising in lifestyle media, primarily through building media and cinema screen advertising, targeting mainstream consumer demographics [5] - In contrast, New Trend Media focuses on outdoor advertising outside office buildings, targeting residential communities with flexible and dynamic advertising solutions for a large number of small and medium advertisers [5] - The merger is expected to optimize the density and structure of media resources, expand the offline brand marketing network, and enhance the overall competitive strength in client development and service [5] Group 3 - For the fiscal year 2024, New Trend Media reported a revenue of 1.988 billion yuan and a net profit attributable to the parent company of 41.9 million yuan [6] - As of the end of the first quarter of this year, New Trend Media's total assets amounted to 4.501 billion yuan [6] - The financial data indicates that New Trend Media's total liabilities were 1.149 billion yuan, with total equity of 3.352 billion yuan as of March 31, 2025 [7]