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客运业5年:低谷到逆袭
第一财经· 2026-01-14 07:53
Core Viewpoint - The article discusses the significant challenges faced by the passenger transport industry in China, particularly due to the rise of alternative transportation methods such as ride-hailing services and high-speed rail, leading to a decline in traditional bus services and driver incomes [4][5][6]. Group 1: Industry Challenges - The passenger transport industry has seen a decline in bus passenger volume, with the Ministry of Transport reporting a drop from 13.672 billion passengers in 2018 to 11.781 billion in 2024 [5]. - The passenger turnover for road transport has decreased dramatically, from 927.968 billion passenger-kilometers in 2018 to 511.7 billion in 2024, a decline of 81.4% [6]. - The introduction of high-speed rail, such as the opening of the China-Laos Railway in December 2021, has led to the cancellation of long-standing bus routes, severely impacting driver incomes [7]. Group 2: Company Responses - Companies like Kunman Transportation have attempted various strategies to adapt, including exploring tourism charter services, but faced challenges due to outdated vehicles [9][10]. - In 2024, Kunman Transportation partnered with Didi to offer internet-based bus services, which included launching new routes and utilizing social media for marketing [10][11]. - The company has seen a shift in operations, with drivers now needing to adapt to new responsibilities, such as managing ticket sales through apps and communicating with passengers [11]. Group 3: Competitive Strategies - Another company, Chaoda Transportation, initially invested in customized transport services but later reverted to traditional long-distance bus services, focusing on cost reduction through electric vehicle adoption [13][14]. - The shift to electric vehicles has allowed Chaoda to reduce operational costs significantly, enabling them to offer competitive pricing against high-speed rail and ride-hailing services [14]. - The company has also improved service reliability and customer experience by adjusting drop-off points and ensuring timely departures, which has helped regain passenger trust [14][15]. Group 4: Industry Recovery - After a period of decline, the passenger transport industry is beginning to recover, with companies starting to hire again in 2025, indicating a positive shift in business conditions [15][16]. - Companies are now focusing on optimizing their operations based on market feedback and expanding their service offerings, including partnerships with platforms like Didi for more routes [16][17]. - Regulatory support from the government has also been noted, with new guidelines encouraging the development of customized transport services to meet diverse travel needs [17][19].
客流、收入断崖式下跌,谁来拯救公路客运业?
Di Yi Cai Jing· 2026-01-14 06:25
Core Viewpoint - The passenger transport industry is facing unprecedented challenges due to the rise of diversified travel options, leading to a significant decline in passenger flow and operational difficulties for traditional bus companies [3][4]. Group 1: Industry Challenges - The public transport sector has seen a decline in passenger volume, with the Ministry of Transport reporting a drop from 13.672 billion passengers in 2018 to an estimated 11.781 billion in 2024 [4]. - The passenger turnover for public transport has decreased dramatically, from 9,279.68 billion passenger-kilometers in 2018 to 5,117 billion in 2024, representing an 81.4% decline [4]. - The introduction of ride-hailing services has disrupted traditional bus routes, leading to reduced service frequency and income for drivers [5][6]. Group 2: Impact of High-Speed Rail - The opening of the China-Laos Railway in December 2021 has further exacerbated the situation, with travel time from Kunming to Jinghong reduced to 4 hours, resulting in the cancellation of long-standing bus routes [6]. - Companies like Kunman have seen a drastic reduction in driver salaries, with monthly wages dropping to 1,750 yuan, insufficient to cover living expenses [6]. Group 3: Company Responses and Adaptation - Starting in 2021, many passenger transport companies began exploring various self-rescue strategies, including partnerships with ride-hailing platforms and attempts to diversify services [7][8]. - Kunman Company has partnered with Didi to offer intercity bus services, adapting to the changing market by utilizing digital platforms for ticket sales and marketing [7][8]. - The company has also increased its service frequency and adjusted its pricing strategy to attract passengers, offering competitive fares compared to traditional bus services [13]. Group 4: Innovations and Future Directions - The industry is witnessing a shift towards customized transport services, with companies like Chao Da focusing on flexible routes and pricing strategies to compete with high-speed rail and unlicensed taxis [15][16]. - Chao Da has invested in electric vehicles to reduce operational costs, achieving a significant reduction in per-kilometer expenses, which allows for more competitive pricing [15]. - The Ministry of Transport has issued guidelines to encourage the development of customized transport services, promoting a blend of traditional and innovative transport solutions [20]. Group 5: Recruitment and Recovery - After a challenging period, companies are beginning to hire again, with Kunman recruiting 10 new drivers in 2025, indicating a recovery in the industry [18]. - The overall operational status of passenger transport companies has improved compared to the lows experienced in 2022 and 2023, with ongoing adjustments based on market feedback [19].