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实战企业管理研究院携手中国原点新城 打造中国家居建材卖场模式新生态
Huan Qiu Wang· 2025-05-21 02:37
Core Insights - The Chinese home building materials industry is undergoing a transformation and upgrade due to the impact of adjustments in the real estate market [1] - Large home improvement stores are facing challenges and need to adapt to the new consumer environment, prompting a search for innovative business models [1][2] - The collaboration between Shizhan Enterprise Management Research Institute and China Origin New City aims to explore innovative transformation models for home improvement stores [1][2] Group 1: Industry Challenges and Transformations - The traditional large store model in the home building materials sector is being questioned regarding its adaptability to new consumer demands [1] - China Origin New City is planning to develop into a new industrial city that integrates commerce, culture, and ecology, while also being recognized as a national AAA-level tourist attraction [2] - The integration of industry resources and the enhancement of the home industry chain are critical for the development of a home improvement cluster along the Silk Road [2] Group 2: Strategic Collaborations and Innovations - Shizhan Enterprise Management Research Institute is focusing on providing executable strategies for the strategic upgrade and innovative development of home improvement stores [1][2] - Dr. Cui Xueliang, a prominent expert in the home building materials industry, is leading efforts to analyze and diagnose the business models of home improvement stores [4] - A new business model based on "four major exhibitions" and "four major centers" is being constructed to create an integrated industrial ecosystem [4]